The Operating Systems report allows you to analyze which specific operating systems are used by sessions accessing your website. In addition to optimizing your website for the newest available web browsers, you should also enhance the design and layout of your website to accommodate different operating system versions.

Operating System optimization can reduce home page and landing page departure rates, improve average session length, and improve customer experience. Use monthly, quarterly and yearly time ranges when analyzing data in the Operating Systems report. Data in the Operating Systems report is captured via the Technical Properties tag.

Operating Systems report use case

You are conducting a redesign for your company's website. You review the Operating Systems report and discover that 25% of sessions that access your company's website are using the Macintosh operating system. You test your company's website and find that many of the graphics and images on your website are not displayed correctly when using a Mac. You work with your development team to resolve this issue and ensure that the website graphics and images display properly for Mac users. You revisit the Operating Systems report on a quarterly basis to see if operating systems and version usage has changed among visitor sessions so that you can optimize your company's website accordingly.

Key performance indicators for the Operating Systems report

Focus on the Sessions and % of Total Sessions KPIs when analyzing data in the Operating Systems report.

Sessions

The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.

Percent of Sessions

Percentage of total sessions that are using a particular operating system during the reporting time period.