The Screen Resolution report allows you to analyze which specific monitor resolutions are used by the session accessing your website. Knowing the screen resolution of sessions that access your website can help you make sure that important elements appear without having to scroll.
Site visitors sometimes overlook information that is not directly in their browser window. Identifying where the "fold" is on a page allows analysts to understand how much of a page visitors can see without scrolling. Site designers can use the data in the Screen Resolution report to ensure that important calls to action are located "above the fold" for top-performing monitor resolutions, in order to reduce the risk that a visitor leaves your site. For high-value items and important calls to action, ensure that these elements are visible above the fold to a majority of website sessions. For example, a search box, an Add to Cart button, any promotional banners, and links for Customer Support, Account, and Shopping Cart.
Data in the Screen Resolution report is captured via the Technical Properties tag.
Screen Resolution report use case
Your goal is to optimize page layout on your company's website for major landing pages. You review the data in the Screen Resolution report and find that 15% of sessions to your company's website use 800X600 monitor resolution. You evaluate your home page and product pages for this monitor resolution.
You find that the search box on the home page is located "below the fold" when 800X600 monitor resolution is used to access your company's website. You also find that the "Add to Cart" button is below the fold on your product pages when 800X600 monitor resolution is used. You work with your development team to optimize the home page and product page layouts so that these calls to action are "above the fold" in order to increase conversion and improve the customer experience for sessions coming to your website.
Key performance indicators for the Screen Resolution report
Focus on the Sessions and % of Total Sessions KPIs when analyzing data in the Screen Resolution report.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Percent of Sessions
Percentage of total sessions that are using a particular monitor resolution during the reporting time period.