Use the query string parameter value information to correctly format your tags for Digital Analytics.

Page View tag

Page View image request example with all query string parameter values:

http://data.coremetrics.com/cm?ci=59990000%7CSITEID123&st=1452875549769 &vn1=4.1.1&ec=utf—8&vn2=mobile&pi=Page%20ID&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide %2FTagTester_mobileguideexamples.html&cjen=1&cjuid=71984193853614528755075&cjsid=1452875507&cjvf=1&tid=1&cg=Category%20ID&se=Search%20Term&sr=56&rnd=1452879918807&pv_a1=attr1&pv_a2=attr2&pv_a3=attr3&pv1=extrafield1&pv2=extrafield2&pv3=extrafield3

Page View image request example with URL-encoded off-site marketing tracking parameter appended to the &ul= parameter:

http://data.coremetrics.com/cm?ci=59990000%7CSITEID123&st=1453154433850&vn1=4.1.1&ec=utf—8&vn2=mobile&pi=Page%20ID&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html%3Fcm_mmc%3Dvendor-_-category-_-placement-_-item&cjen=1&cjuid=87505652950614528932023&cjsid=1453153358&cjvf=1&tid=1&cg=Category%20ID&se=Search%20Term&sr=56&rnd=1453159825563&pv_a1=attr1&pv_a2=attr2&pv_a3=attr3&pv1=extrafield1&pv2=extrafield2&pv3=extrafield3

Parameters 

• ?tid=1: Tag ID for the Page View tag.
• &pi=Page%20ID: The Page ID value that is the unique identifier of a page in your reports.
• &cg=Category%20ID: The value of Category ID (optional).
• &se=Search%20Term: The search term provided by the visitor as part of a visitor-initiated keyword search (optional).
• &sr=56: The number of search results sent only from visitor-initiated on-site keyword search results pages. Pass the value 0 for unsuccessful searches with zero results (optional).
• &pv1=through &pv15=: The extra strings 1 through 15 that populate page view custom data collection fields (optional).
• &pv_a1= through &pv_a50=: The Digital Analytics Explore Digital Analytics attribute strings 1 - 50 (optional).

Product View tag

Product View image request example with all query string parameter values:

http://data.coremetrics.com/cm?tid=5&ci=59990000%7CSITEID123&vn2=mobile&st=1452875549769&vn1=4.1.1&ec=utf–8&pi=PRODUCT%3AProductName%28ProductID%29&pr=Product%20ID&pm=Product%20Name&cg=Category%20ID&pc=N&cm_vc=crosssell&rnd=1452881022139&pr_a1=attr1&pr_a2=attr2&pr_a3=attr3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide–examples.html&cjen=1&cjuid=71984193853614528755075&cjsid=1452875507&cjvf=1

Parameters

• ?tid=5: Tag ID for Product View tag.
• &pi=PRODUCT%3AProductName%28ProductID%29: The page ID value that is the unique identifier of a page in your reports. The recommended format is PRODUCT: + <productname> + (<productid>).
• &pr=Product%20ID: The product ID value.
• &pm=Product%20Name: The product name value.
• &cg=Category%20ID: The category ID value is used in combination with the CDF to generate categorized Product reporting (optional).
• &pc=N: The page count flag. The value is usually N for this tag, to allow multiple product views per product detail page while crediting the page with only one view in Page reporting. If you want each product view to also count as a page view, set this to Y. If you use Y, the pi= parameter value is used in Page reporting 'Page Name' metrics.
• &cm_vc=: The value that is used to override categorization in this session for this product ID value across all tags in this session for this ProductID+Category ID combination (Product View, Shop Action 5, and Shop Action 9). This value is used when the product detail page was reached from a cross-sell product link placement. The value that is sent is typically &cm_vc=cross-sell or whatever the specified category ID value is for cross-sell placements in this implementation (optional).
• &pr1= through &pr15=: The extra strings 1 - 15 that populate product view custom data collection fields (optional).
• &pr_a1= through &pr_a50=: The Digital Analytics Explore Digital Analytics attribute strings 1 - 50 (optional).

Order tag

Use the query string parameter value information to correctly format your Order tag for Digital Analytics.

Order image request examples with all query string parameter values:

https://data.coremetrics.com/cm?tid=3&ci=59990000%7CSITEID123&vn2=mobile&st=1452877740151&vn1=4.1.1&ec=utf–8&on=Order%20ID&tr=99.50&sg=10.50&cd=Registration%20ID&ct=Registration%20City&sa=Registration%20State&zp=99999&cc=EUR&rnd=1452881009025&o_a1=attr1&o_a2=attr2&o_a3=attr3&or1=extrafield1&or2=extrafield2&or3=extrafield3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide–examples.html&cjen=1&cjuid=71984193853614528755075&cjsid=1452877682&cjvf=1

Parameters

• ?tid=3: Tag ID for Order tag.
• &on=Order%20ID: Order number.
• &tr=99.50: The total order value.
• &sg=10.50: Shipping charges (optional).
• &cd=Registration%20ID: Visitor registration customer ID.
• &ct=Registration%20City: The city of the customer billing address (optional).
• &sa=Registration%20State: The state or province of the customer billing address (optional).
• &zp=99999: The postal code of the customer billing address (optional).
• &cc=EUR: The currency code in 3-byte ISO4217 format. Used with Acoustic Digital Analytics Multi-currency conversion (optional).
• &or1= through &or50=: The extra strings 1 - 15 that populate order custom data collection fields (optional).
• &o_a1= through &o_a50=: Digital Analytics Explore Digital Analytics attribute strings 1 - 50 (optional).

Shop action 5 tag

Note: The tid= and at= values define the shop action and type 5 (Shop 5).

Shop Action 5 image request examples with all query string parameter values:

http://data.coremetrics.com/cm?tid=4&ci=59990000%7CSITEID123&vn2=mobile&st=1452877740151&vn1=4.1.1&ec=utf-8&pr=Product%20ID&pm=Product%20Name&qt=1&bp=99.99&cg=Category%20ID&ha1=b68d42fede86163f91ce6b339dec1670bf811c3b&cc=EUR&at=5&rnd=1452881168008&s_a1=attr1&s_a2=attr2&s_a3=attr3&sx1=extrafield1&sx2=extrafield2&sx3=extrafield3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cm_vc=cross-sell&cjen=1&cjuid=71984193853614528755075&cjsid=1452877682&cjvf=1

Parameters

• ?tid=4: Tag ID for shop action tag.
• &at=5: Action type "5" indicates a shop action 5 tag (product selection or carting event).
• &pr=Product%20ID: The product ID.
• &pm=Product%Name: The product name.
• &qt=1: The unit quantity.
• &bp=99.99: The base price (for each unit of product).
• &cg=Category%20ID: The category ID (optional).
• &cc=EUR: The currency code in 3-byteISO4217 format. Used with Digital Analytics multicurrency conversion (optional).
• &cm_vc=cross-sell: The value that is used to override categorization in this session for this product ID value across all tags in this session for this ProductID+Category ID combination (product view, shop action 5, and shop action 9). This value is used in the shop action 5 tag if the product was carted from across-sell product 'select' or 'add to cart' placement, which bypasses the need for the visitor to view the related product detail page. The value that is sent is typically &cm_vc=cross-sell or whatever the specified category ID value is for cross-sell placements in this implementation (optional).
• &ha1= When tags are generated by the Acoustic tag library (//libs.coremetrics.com/eluminate.js), this parameter is populated with a sha1-generated hexadecimal value by using all &sx# and &s_a# parameter values as inputs. This parameter is evaluated by Acoustic data acquisition servers to determine if this shop action data is new and will be accepted & reported in this session, or is a duplicate of data that is already received in this session and will be rejected (deduplicated) and not reported again. This parameter is optional and used only in tag implementations where &sx# or &s_a# values might vary during a session for an otherwise identical shop action tag (product ID, product name, and category ID all identical, but one or more extra string or attribute string value changed) (optional).
• &sx1= through &sx15=: The extra strings 1 - 15 that populate shop action 5 custom data collection fields (optional).
• &s_a1= through &s_a50=: The Digital Analytics Explore Acoustic Digital Analytics attribute strings 1 - 50 (optional).

Shop action 9 tag

Note: The tid= and at= values define the shop action and type 9 (Shop 9).

Shop Action 9 image request examples with all query string parameter values:

http://data.coremetrics.com/cm?tid=4&ci=59990000%7CSITEID123&vn2=mobile&st=1452877740151&vn1=4.1.1&ec=utf-8&pr=Product%20ID&pm=Product%20Name&qt=1&bp=99.99&cg=Category%20ID&ha1=b68d42fede86163f91ce6b339dec1670bf811c3b&cc=EUR&at=9&cd=Registration%20ID&on=Order%20ID&tr=99.99&rnd=1452884635185&s_a1=attr1&s_a2=attr2&s_a3=attr3&sx1=extrafield1&sx2=extrafield2&sx3=extrafield3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=71984193853614528755075&cjsid=1452877682&cjvf=1

Parameters

• ?tid=4: Tag ID for shop action tag.
• &at=5: Action type "9" indicates a shop action 9 tag (product purchase or completion).
• &pr=Product%20ID: The product ID. &pr=Product%Name: The product name.
• &qt=1: The unit quantity.
• &bp=99.99: The base price (for each unit of product).
• &cg=Category%20ID: The category ID (optional).
• &on=Order%20ID: The order number.
• &tr=99.99: The total order value.
• &cd=Registration%20ID: The visitor registration ID.
• &cc=EUR: The currency code in 3-byte ISO4217 format. Used with Acoustic Digital Analytics multicurrency conversion (optional).
• &ha1= When tags are generated by the Acoustic tag library (//libs.coremetrics.com/eluminate.js), this is populated with a sha1-generated hexadecimal value by using all &sx# and &s_a# parameter values as inputs. This parameter is evaluated by Acoustic data acquisition servers to determine if this shop action data is new and will be accepted and reported in this session, or is a duplicate of data that is already received in this session and will be rejected (deduplicated) and not reported again. This parameter is optional and used only in tag implementations where &sx# or &s_a# values might vary during a session for an otherwise identical shop action tag (product ID, product name, category ID, and order ID all identical, but one or more extra string or attribute string value changed) (optional).
• &sx1= through &sx15=: The extra strings 1 - 15 that populate shop action 9 custom data collection fields (optional).
• &s_a1= through &s_a50=: The Digital Analytics Explore Acoustic Digital Analytics attribute strings 1 - 50 (optional).

Registration tag

Registration image request examples with all query string parameter values:

https://data.coremetrics.com/cm?tid=2&ci=59990000%7CSITEID123&vn2=mobile&st=1452877740151&vn1=4.1.1&ec=utf-8&cd=Registration%20ID&em=Registration%20Email&ct=Registration%20City&sa=Registration%20State&zp=99999&cy=Registration%20Country&rnd=1452887889605&rg1=attr1&rg2=attr2&rg3=attr3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=71984193853614528755075&cjsid=1452877682&cjvf=1

Parameters

• ?tid=2: Tag ID for Registration tag.
• &cd=Registration%20ID: The visitor Registration ID.
• &em=Registration%20Email: The registrantemail (optional).
• &ct=Registration%20City: The city of the registrant(optional).
• &sa=Registration%20State: The state or province of theregistrant (optional).
• &zp=99999: The postal code of theregistrant (optional).
• &cy=Registration%20Country: The country of the registrant (optional).
• &ag=30: The age of the registrant (optional).
• &rg1= through &rg50=: The Digital Analytics attribute strings 1 - 50 (optional).

Technical Properties tag

Technical Properties image request example with all query string parameter values:

http://data.coremetrics.com/cm?ci=59990000%7CSITEID123&st=1452893201916&vn1=4.1.1&ec=utf-8&vn2=mobile&pi=Page%20ID&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=87505652950614528932023&cjsid=1452893202&cjvf=7&tid=6&cg=Category%20ID&se=Search%20Term&sr=56&rnd=1452895158044&pc=Y&jv=1.8.5&np0=2007%20Microsoft%20Office%20system&np1=ActiveTouch%20General%20Plugin%20Container&np2=Adobe%20Acrobat&np3=Adobe%20Acrobat&np4=Adobe%20Acrobat&np5=Citrix%20Online%20Web%20Deployment%20Plugin%201.0.0.104&np6=Google%20Update&np7=HttpWatch%20Basic&np8=Acoustic%20Developer%20Kit%20for%20Windows%2CJava%2C1.7.0&np9=Acoustic%20Global%20Print&np10=Acoustica%20SmartCloud%20Sametime%20WebPlayer&np11=IE%20Tab%20Plug-in&np12=Java%20Deployment%20Toolkit%207.0.0-20151120_01&np13=Java%20Deployment%20Toolkit%208.0.660.18&np14=Java(TM)%20Platform%20SE%208%20U66&np15=Microsoft%20Office%202013&np16=Microsoft%20Office%202013&np17=Microsoft%C2%AE%20Windows%20Media%20Player%20Firefox%20Plugin&np18=NVIDIA%203D%20VISION&np19=NVIDIA%203D%20Vision&np20=Shockwave%20Flash&je=y&sw=1536&sh=864&pd=24&tz=6&pv_a1=attr1&pv_a2=attr2&pv_a3=attr3&pv1=extrafield1&pv2=extrafield2&pv3=extrafield3

Parameters

• &pi=Page%20ID: The Page ID value that is the unique identifier of a page in your reports.
• &cg=Category%20ID: The value of Category ID (optional).
• &se=Search%20Term: The search term provided by the visitor as part of a visitor-initiated keyword search (optional).
• &sr=56: The number of search results sent only from visitor-initiated onsite keyword search results pages. Pass the value "0" for unsuccessful searches with zero results (optional).
• &pc=Y: The Page count flag. The value is always Y for this tag.
• &jv=1.6: The JavaScript version (optional).
• &np0= through &np20=: The browser plug-in information. There are slots for20 plug-ins (optional).
• &sw=1400 through &sw=1050: The monitor resolution width and height. Most industry resolutions are supported. Unknown.unsupported values appear in the OTHER group in the Analytics / Screen Resolution report (optional).
• &pd=32: The monitor color depth. Valid color depth values are 32, 24, 16, 8, and 4. Other values appear in the OTHER group in the Analytics / Color Depth report (optional).
• &tz=6: UTC Offset of the device that is sending tags(optional). Note: the UTC Offset sign must be reversed. Example 1: for US Central Standard Time, send &tz=6 (not &tz=-6). Example 2: for Australian Eastern Daylight Time (Melbourne), send&tz=-11 (not &tz=11).
• &pv1= through &pv15=: The extra strings 1 - 15 that populate pageview custom data collection fields (optional).
• &pv_a1= through &pv_a50=: The Digital Analytics Explore Digital Analytics attribute strings 1 - 50 (optional).

Conversion Event tag

Conversion Event image request example with all query string parameter values:

http://data.coremetrics.com/cm?tid=14&ci=59990000%7CSITEID123&vn2=mobile&st=1453153364870&vn1=4.1.1&ec=utf-8&cid=Event%20ID&cat=1&ccid=Event%20Category%20ID&cpt=10&rnd=1453163979800&c_a1=attr1&c_a2=attr2&c_a3=attr3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=87505652950614528932023&cjsid=1453153358&cjvf=1

Parameters

• ?tid=14: Tag ID for the Conversion Event tag.
• &cid=Event%20ID: The Conversion Event ID.
• &cat=1: The action type. 1 signifies the conversion event initiation and 2 signifies the conversion event completion.
• &ccid=Event%20category%20ID: The conversion category ID (optional).
• &cpt=10: Conversion points (optional).
• &c_a1 through &c_a50=: The Digital Analytics Explore Digital Analytics attribute strings 1 - 50 (optional).

Element tag

Element image request examples with all query string parameter values:

http://data.coremetrics.com/cm?tid=15&ci=59990000%7CSITEID123&vn2=mobile&st=1453153364870&vn1=4.1.1&ec=utf-8&eid=Element%20ID&ecat=Element%20Category&rnd=1453163117111&e_a1=attr1&e_a2=attr2&e_a3=attr3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=87505652950614528932023&cjsid=1453153358&cjvf=1

Parameters

• ?tid=15: Tag ID for the Element tag.
• &eid=Element%20ID: The Element ID.
• &ecat=Element%20Category: The element category ID (optional).
• &pflg=0: The value of this parameter is always 0.
• &e_a1= through &e_a50=: The Digital Analytics Explore Digital Analytics 'attribute' strings 1 - 50 (optional).

LinkClick tag

LinkClick image request example with all query string parameter values:

http://data.coremetrics.com/cm?tid=8&ci=59990000%7CSITEID123&st=1453239583219&vn1=4.1.1&ec=utf-8&pi=Page%20ID&ti=1453239584291&nm=link%20name&hr=http%3A%2F%2Fwww.site.com%2Fpath%2Fdoc.html&ul=http%3A%2F%2F127.0.0.1&cjen=1&cjuid=29113719243314532395842&cjsid=1453239584&cjvf=7

LinkClick image request example with optional URL-encoded cm_sp= site promotion onsite marketing tracking query string appended to the &hr= parameter value:

http://data.coremetrics.com/cm?tid=8&ci=59990000%7CSITEID123&st=1453240194830&vn1=4.18.130&ec=utf-8&pi=Page%20ID&ti=1453240195602&nm=link%20name&hr=http%3A%2F%2Fwww.site.com%2Fpath%2Fdoc.html%3Fcm_sp%3DPromotion%20Group-_-Promotion-_-Link&ul=http%3A%2F%2F127.0.0.1&cjen=1&cjuid=29113719243314532395842&cjsid=1453239584&cjvf=1

LinkClick image request example with optional URL-encoded cm_re= real estate onsite marketing tracking query string appended to the &hr= parameter value:

http://data.coremetrics.com/cm?tid=8&ci=59990000%7CSITEID123&st=1453240263173&vn1=4.18.130&ec=utf-8&pi=Page%20ID&ti=1453240263811&nm=link%20name&hr=http%3A%2F%2Fwww.site.com%2Fpath%2Fdoc.html%3Fcm_re%3DVersion-_-Page%20Area-_-Link&ul=http%3A%2F%2F127.0.0.1&cjen=1&cjuid=29113719243314532395842&cjsid=1453239584&cjvf=1

Note: vn2= and st= parameters are not used in the tid=8 LinkClick tag.

Parameters

• ?tid=8: Tag ID for the LinkClick tag.
• &pi=Page%20ID: The page ID of the page that is hosting this click. This information is typically sourced from any pageview image request that tracks the page that is hosting this link.
• &ti=1209736340983 1453240263811: The JavaScript time stamp in milliseconds for this event. This is identical to &st= parameter used in all other tags.
• &nm=link%20name: The descriptive name value for this link click.
• &hr=http%3A%2F%2Fwww.site.com%2Fpath%2Fdoc.html: The URL-encoded target/hrefvalues associated with this link click. If you include site promotions or real estate onsite marketing tracking parameters, the &hr= parameter must contain a valid absolute or relative URL value and format. This value does not have to represent a live URL.
• &ul=http%3A%2F%2F127.0.0.1: The URL of the page from which this link click was sent. A non-null value is required but does not have to be a valid or live website URL.

Onsite marketing impression tag

Use the query string parameter value information to correctly format your Onsite marketing impression tag for Digital Analytics.

Onsite marketing impression site promotion request example with all query string parameter values:

http://data.coremetrics.com/cm?tid=9&ci=59990000%7CSITEID123&vn2=mobile&st=1453326641076&vn1=4.1.1&ec=utf-8&pi=Page%20ID&cm_sp=SitePromotions_PromotionGroup-_-Promotion-_-Link&rnd=1453336830216&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=22054302366814533266415&cjsid=1453326641&cjvf=7

Onsite marketing impression real estate request example with all query string parameter values:

http://data.coremetrics.com/cm?tid=9&ci=59990000%7CSITEID123&vn2=mobile&st=1453327202529&vn1=4.1.1&ec=utf-8&pi=Page%20ID&cm_re=RealEstate_Version-_-PageArea-_-Link&rnd=1453335221684&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=22054302366814533266415&cjsid=1453326641&cjvf=1

Parameters

• ?tid=9: Tag ID for the onsite marketing impression tag.
• &pi=Page%20ID: The Page ID value that is the unique identifier of a page in your reports. This value must match an existing tracked Page ID.
• &cm_sp=SitePromotions_PromotionGroup-_-Promotion-_-Link: The Site Promotion reporting value. Match this value with the Site promotion value collected with a related Link Click tag.
• &cm_re=RealEstate_Version-_-PageArea-_-Link: TheReal Estatereporting value. Match this value with the Real Estate value collected with a related Link Click tag.
• &ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html: The URL of the page from which this impression tag was sent. A non-null value is required but does not have to be a valid or live website URL.

Offsite marketing impression tag

Offsite marketing impression attribution independent request example with all query string parameter values:

http://data.cmcore.com/imp?tid=17&ci=59990000%7CSITEID123&vn1=4.1.1&vn2=imp&ec=UTF-8&rnd=1234567890123&cm_mmc=Washington%20Post-_-Display%20Ads-_-Boat%20Insurance-_-Boat_vA_c432&cm_mmca1=300x250&cm_mmca2=german

Offsite marketing impression attribution redirect request example with all query string parameter values:

http://data.cmcore.com/imprd?ul=http://ad.doubleclick.com/ad/N733/B32049394.2%3Bsz%3D300x250%26lang%3Dgerman&tid=17&ci=59990000%7CSITEID123&vn1=4.1.1&vn2=imp&ec=UTF-8&rnd=1234567890123&cm_mmc=Washington%20Post-_-Display%20Ads-_-Boat%20Insurance-_-Boat_vA_c432&cm_mmca1=300x250&cm_mmca2=german

Parameters

• ?tid=17: Tag ID for the Offsite marketing impression attribution tag.
• &vn1=4.1.1: Always "4.1.1".
• &vn2=imp: Always "imp" for offsite marketing impression tags.
• &rnd=1234567890123: Any random integer up to 13 characters in length. Included to break any client request cache.
• &cm_mmc=Washington%20Post-_-Display%20Ads-_-Boat%20Insurance-_-Boat_vA_c432: The Marketing Program value associated with this marketing URL.
• &cm_mmca1 through &cm_mmca15=: Up to 15 "-_-" delimited 100-byte 'attribute' values for use in Digital Analytics Explore Digital Analytics. Match this value with the cm_mmca# values used in the associated marketing URL (optional).

Custom tag

Custom image request examples with all query string parameter values:

http://data.coremetrics.com/cm?tid=7&ci=59990000%7CSITEID123&vn2=mobile&st=1453327202529&vn1=4.1.1&ec=utf-8&li=123&rnd=1453329683740&ps1=extrafield1&ps2=extrafield2&ps3=extrafield3&ul=http%3A%2F%2F127.0.0.1%2Fmobileguide%2FTagTester_mobileguide-examples.html&cjen=1&cjuid=22054302366814533266415&cjsid=1453326641&cjvf=1

Parameters

• ?tid=7: Tag ID for the custom tag.
• &li=: The line number value for this unique custom data. This value is provided by Digital Analytics Explore Digital Analytics Support or Services.
• &ps1= through &ps15=: The extra strings 1 - 15 that populate custom data collection fields (optional).