Digital Analytics tracks data collection usage through server calls, which are assessed by the type and number of data tags collected in the reporting period. Server calls are tracked in the Top Line Summary/Server Calls report.

The number of server calls is assessed by tag type.

Page View, Product View, Shop (5 or 9), Order, Element, Technical Properties, Error tags

Server calls: 1

Note: A Product View tag modified to count as a Page View (pc="Y") is assessed 2 total server calls. The tag populates both the Page and Product Categories reports.

Impression tags

Server calls: 1/10th to 2/5th (.1 to .4)

Per Site Promotion, Real Estate, or HCL WebSphere E-Marketing Spot Impression collected: 10 impressions = 1 to 4 server calls. The exact server calls charged varies based on the total combinations of unique SP or RE parameter values processed. If Site Promotion and Real Estate are tracked for the same link, this counts as 2 impressions.

Registration tags

Server calls: 0

Link Click, Form Action tags

Server calls: 0

These tags generate automatically in response to visitor clicks on anchor tags, or submission of forms, in pages including the Digital Analytics libraries and at least 1 Page View tag (or equivalent).

Conversion tags

Server calls: 1

Counts for each unique "conversion" sequence within a single session. A single conversion "sequence" is one or two related Conversion tags received in the session:

• Case 1: A single Conversion tag with Action Type "1" for a given Event ID and Event Category ID combination.
• Case 2: A single Conversion tag with Action Type "2" for a given Event ID and Event Category ID combination.
• Case 3: Two Conversion tags in the session with the same Event ID and Event Category ID, one having Action Type "1" and the other Action Type "2." Essentially, initiation and completion for the same event is assessed as only 1 total server call.

Custom tags

Server calls: 1

These tags populate custom reports or custom exports exclusively (tid=7). In addition, any standard tag also collecting "ps" custom data parameters incurs an additional server call charge (1). For example, a standard Page View tag collecting 1 or more "ps" custom parameters would incur 2 total server calls.