To collect data, the Acoustic™ Digital Analytics library files must be included in the
page and calls made to the appropriate tag functions. Some
tag function calls are
applicable to implementations for all business verticals. Other
tag function calls
are used only in specific business verticals.
Tags are most commonly rendered within the HTML
<body> section source, but
might also be called based on in-page events. Each tag has a defined list of parameters provided at
the time of function calls. These functions execute to create data collection requests, including
both explicitly provided data parameters and automatically collected data such as time-stamp,
referring and destination URLs, etc. Tag parameter data is case insensitive: all collected data is
converted to upper-case upon receipt and for display in processed report views.
tag function calls are applicable to Digital Analytics implementations for all business verticals:
tag function calls are applicable to Digital Analytics implementation for sites within the Retail and Financial Services verticals: