With Journey Analytics, you can view the most commonly traveled paths of your customers to understand their overall behavior. It also lets you drill down to individual journeys to see each customer's specific path.
You can use the following ways to access individual journeys:
- Go to the Expanded view of a journey report, click an event aggregate, and then click See individual journeys in the Actions menu on an interaction row.
- Go to Audiences, select an audience, and click See individual journeys in the Actions menu.
- Go to Journey stages report > Manage and choose the report you're interested in. Then click See individual journeys in the Actions menu for a stage (the three-dotted menu).
Note: Users are included in individual journeys when at least one event meets the criteria specified by the event attribute filter. For this reason, when you view events for a user in individual journeys, you see all events for the user including events that might not match the specified filter criteria.
The Visualization window opens and shows the first individual's activity for the past 30 days. Click the person icon to find related identifiers for the user, and click the video icons to replay user sessions. To scroll through individual journeys for viewing, click the User arrows.
The Visualization window shows events in the individual's journey. Click an event in the window to open the corresponding Event details pane. It shows information about the event, such as product name and page URL.
To configure display options for the Visualization window, click the View options tab and select from the following:
- Show sessions/event-groups - events that are related by channel.
- Show related event paths - connections between events. Darker lines indicate stronger relationships.
To define related event paths, define relationships between event attributes by going to the Relate events when tab and clicking Add rules. You can strengthen and weaken relationships by using the Use fuzzy match option and the rule weight percentage.
For example, to create a relationship between two unrelated events, such as Click URL and Page URL, add a rule, Click URL=Page URL, enable Use fuzzy match, and specify a percentage for the rule weight, such as 100%.
You can manage rule weight percentages in the Rule weights tab, and you can exclude words from fuzzy word matching in the Other rules tab.
- Show cross-channel attribution paths - connected activities across channels. Rules are configured in the Relate events when tab.
- Highlight interesting events - interesting relationships between events. To define relationships as interesting, go to the Is interesting when tab and use the slide rules to increase or decrease the level of interest for relationships. For example, if you change the value for Is interesting when the two events relate at least from 20 percent to 80 percent, the interest level is decreased.
- Show revenue attribution paths and Animate revenue attribution paths - activities that are related to revenue.
- De-emphasize isolated events - events that are not related to other activities. To define events as not related, configure the rules in the Relate events when tab.
For example, you might want to see the interactions of customers with a specific product. The journey shows the larger pattern of customers' interactions with the product but you want more detailed insights about individual interactions.
Start by identifying a journey that contains interactions with the product and open a corresponding journey report. Drill down to the individual journeys to find details about how your customers interacted with the product.