You can create an automated message to send emails based on a specific calendar date, like a grand opening sale or a product release date. Emails are sent before, the day of, and after the event date specified.

1. Navigate to Automation > Automated message groups and select Create. The Create a group of automated messages page displays.
2. Type a name for the automated message group in the Name.
3. Click Select to assign a contact source.
4. Choose a contact source from the Shared folder (database, contact lists, or queries), and click Select.
5. In the Event trigger section:
   • Select Calendar date as your event trigger.
   • Click the calendar icon to select the date you are creating the automated message around.
   • Select Send new contacts all to send all previously delivered emails to new database contacts.