Opt-out syncing is a feature that is off by default, however, it can be enabled by going into the Acoustic Campaign 'Manage CRM' screen and clicking the Settings tab. Next, check the Enable Opt-Out Syncingoption and click Save. The field is already pre-mapped to the standard email opt-out (HasOptedOutOfEmail) fields in Salesforce.com. Ensure that the Salesforce.com integration user has full read/write access to this field on both the lead & contact objects. If you are using Salesforce.com Professional Edition, ensure that you have these fields added to the page layout. Since this field is mapped bi-directionally, either system can opt out the other record. Therefore, if a recipient of the email clicks the unsubscribe link, the record will automatically be opted out of Acoustic Campaign and on the next sync we will update the record in Salesforce.com to also be opted out. Conversely, if a user marks a record as opted out in Salesforce.com, the matching twin record in Acoustic Campaign will also be opted out.
If you Enable Opt Out syncing option after going live, the mapping will be added as explained above. However, for previously synchronized records, an automatic reconcile will not occur. For example, if you have opted out / syncing contacts in Acoustic Campaign, you will need to update them in some way to cause the modified date to change which would then cause force a sync to CRM and update the 'Email Opt Out' checkbox accordingly.
In some cases, you may observe Opted-out via CRM sync InsertUpdateRecipients API. IP Address: 00.000.00.00 which means that someone in Salesforce checked the Email Opt out field for a syncing record which marked the record in Acoustic Campaign to be opted-out. CRMi automatically updates this so you will see the API info in the opt-out details.