Select the best target audience for marketing messages using universal behaviors as query criteria.

Universal behaviors include the following features:

Email

• Opened emails sent to a specific email template.
• Emails already sent to a specific email template.
• Clicked link in an email send to a specific email template.

Web form behavior

• Submitted a web form.

Note
Currently, you can only query behaviors on standard and progressive web forms. Submission of Forward to a Friend and Opt out web forms is not currently supported.

Program

• Included in a program.

Website

• Viewed web page (external pages and landing pages).
• Visited web site (external sites and landing pages sites).
• Downloaded a file (externally and within landing pages).
• Triggered custom tracking event (external pages or landing pages if manually added).

Opportunities

• Stage (for CRMi users that have them configured).

Choosing email behavior evaluates all mailings, not a specific sent email.

Getting started

Putting universal behaviors to work in your account requires a series of configurations that involve you, Acoustic Campaign, and an Acoustic Campaign partner:

• Identify universal behavior events
• Provide database information to Acoustic Campaign
• Configure an application refresh token

After you complete these actions, you can use universal behavior event criteria in queries, programs, and SMS messaging.

Universal behaviors as query criteria

You can use data collected on contacts to create more relevant queries and ensure that the best possible segment of a database is targeted for various marketing email messages.

1. In queries, select Universal behavior from the behavior options.

   Note: The universal behavior option will only display if universal behaviors are configured for the organization and for the database you are building a query against.

2. A new criteria is added to the rule builder.
3. From the drop-down list, select the configured universal behavior that you would like to use.

   The target section shows the attributes for the event type and time frame options configured.

4. When you are finished building the criteria, click Done to save your rules.

Attributes within universal behavior criteria cannot be grouped with parentheses.

The universal behavior target section uses AND to evaluate each criterion. OR is not available for use.

Data types supported by universal behaviors

The Campaign universal behavior framework supports all database types including the following field types:

• Text
• Number
• Date
• Timestamp

Text has two data types:

• Text - allows for a max of 256 characters
• Long text - allows for 14000 characters

Number:

• Supports decimal and integers

Date:

• The format is YYYY-MM-DD (2020-02-15). For validation, all three parameters are required to accept the event

Timestamp:

Should be submitted in UTC or with offset.

• UTC example: 2020-02-15T18:05:36.763Z
• With Offset example: 2020-05-08T11:56:05.950-04:00