You can also create links with personalization. For example, you have a team of people who write blogs, with each blog having its own URL. In the following URLs, the domain is static and the blogger name and subject are variable.
One of your subscribers is interested only in product review blogs. You want to provide a generic email and provide a personalized URL to the recipient's chosen blog subscription. You could have a field in your database that is called
blogger and another called
subject. Then, in your email body, you have the static elements with the personalization calls in the relevant places:
Alternatively, you could have one field that is called
subject, which contains:
Your email template would include
It is also possible to build more complicated personalized URLs, such as
www.yourdomain.com/%%catalogue%%/products/%%itemID%%.html. In this example,
itemID are the only fields that can have different values, which are populated by the fields of the same name in your database.
To use personalization to insert a link that is stored with a contact in your database, follow these steps:
- Select the text or image in your email that you want to link.
- In the toolbar, click Insert/Edit link.
- Select the type of link you want and insert a dummy URL.
- Click Source to switch to Source view and find your link. It should look like this example:
<a target="_blank" href="http://www.google.com" xt="SPCLICK" name="test_1">
- Highlight the URL, not including the quotation marks.
- In the toolbar, click the Insert Personalization drop-down menu.
- Select your field name and save your email.
The results should look like this:
<a target='_blank' href= http://'%%First Name%%' xt='SPCLICK' name='test_1'>
You can preview the email and test the personalization to verify that the correct URL is assigned.