View your SMS metrics and how each metric is calculated for your report to understand how your SMS campaigns perform.
|Sent (count)||The total number of SMS messages sent.||Sent = Count of SMS Send events when [deliveryStatus=Sent]|
|Delivered||The total number of SMS messages delivered.||Delivered = Count of SMS delivered events when [deliveryStatus=Delivered]|
|Failed||The total number of SMS messages that were sent, but failed to be delivered.||Failed = Count of SMS failed events when [deliveryStatus=Failed]|
|No delivery status||This is the number of SMS messages that have no delivery status, this does not mean that they were undelivered or failed to send. This metric includes SMS messages where a carrier did not record a delivery status.||No delivery status = Total sent - total delivered - total failed|
|Click rate (unique)||The number of unique clicks as a percentage of the number of messages delivered.||Click rate (unique) = (Number of unique clicks / Number of failed) x 100|
|Delivery rate||The delivery rate for the SMS messages that were delivered.||Delivery rate = (Sent - Failed) / Total sent)|