Programs enable you to create personalized communication for different stages and opportunities in marketing, sales or customer success. As programs and contact lists grow, you should keep in mind to update your scenarios and consider new opportunities that programs can bring. In this example, you will see how to use the redirect object nurture customers in two ways: endorse those who made a purchase and entice those who have not.
Create your program
You create a program using the cart abandonment template. You have two pieces to your nurture. First, you want to nurture a customer to their first purchase. This includes your first contact to your customer with a welcome email. Second, you want to thank the customer for their purchase if they complete their first purchase with you. If the customer doesn't make a purchase, they receive the second email with a 20% discount coupon.
- Hover over the contact source icon and click Configure to define it.
- The first step of the program is a welcome email. To choose the one you want to use, hover over the step and click Configure.
- Add a decision object that includes a first purchase made.
- From the Yes path, you send a 'Thank you' email through a step. Then, you use an exit object to remove the contacts leave the program.
- From the No path, you send an email with a 20% off your purchase coupon code through a step.
Customer makes a purchase
After customers make a purchase using the 20% off coupon, you also need to send them a Thank you email. You can do this using a redirect object.
- First, drag a decision object and attach it to the step with the 20% off discount email. Set the rule to 'Has made a purchase=Yes'.
- Drag a redirect object and attach it to decision.
- Configure the redirect object to send customers to the Thank you email path.
- If the coupon has an expiration date, drag the exit object and connect to redirect. Set the keep evaluating wait to the coupon's expiration date.
Now, no matter what point in the program your users make a purchase, they will always receive the thank you email.