About Digital Analytics

Digital Analytics removes barriers for going from analytics to action so marketers can increase revenues by targeting prospective customers with relevant content across digital channels. Digital Analytics helps marketers increase visitor acquisition and retention rates, improve multichannel strategy formation and implementation, and optimize budget allocation and marketing mix, including email marketing, mobile marketing, display advertising, and social media marketing.

Solution overview

The integration of Tealeaf and Digital Analytics is based on the interchange of segments that are identified by session IDs. The UI Capture SDK (tealeaf.js) exports to the Digital Analytics SDK (eluminate.js) which retrieves the Tealeaf session ID for a user session.

Digital Analytics stores the Tealeaf session ID in the Digital Analytics session data.

When a segment is created from a report or a general search through the session data in Tealeaf, the session ID and the time frame in which the session occurred are extracted to a segment file that is exported to Digital Analytics. Digital Analytics uses the segment file to filter for reports.

In Digital Analytics, a segment can be generated by extracting the stored Tealeaf session IDs in a report and export the session IDs and the time frame of when these sessions occurred. Tealeaf imports this data and creates a Tealeaf segment for further analysis and for session replay.

Data collection

Tealeaf creates a data file that holds the session information and metadata for the segment. This file is saved to the FTP server that was defined when the integration settings for Digital Analytics.

The data file contains the following data that can be read by Digital Analytics:

• The name of the segment
• The email address that is used for notification when the session IDs for the Tealeaf segment are sent to the FTP server and are available for use in Digital Analytics.
• ID of each Tealeaf customer session
• The first and last time stamps of each session

Segment file example

The following is an example of the data that Tealeaf exports for Digital Analytics.

TL_SESSION_ID,TL_START_TS,TL_END_TS
43F23716C901C5AAD4D31521503DBE10,1363756101,1363756766
5DD66F4484F4FABD751F8B9416259797,1363760019,1363760443
261FE68588637CDA80BEA928EC865BD1,1363756600,1363756916
F895E4DD56AB0AA0AF7C95DAD85C14CC,1363758338,1363758338
42699EC62F5A27D7D96211BC70476377,1363757469,1363757469
4FB3E23822EEE2CFC2FE4D6D27A52C67,1363759653,1363759888
AA7786F92731D854477D6E3BA45C7E58,1363760287,1363760699
21B6D808ABCDDF94E46C4A6FE55A2801,1363756869,1363757280