Sharing Tealeaf event data with the diverse Exchange business ecosystem multiplies your options to improve the customer experience through targeted responses and by augmenting your customer profiles with timely and relevant data.
To begin, you must have an active Exchange account. In your Exchange account, you manage the connections with the applications that provide and consume the data that you want to share. Sharing Tealeaf event data with another business application through Exchange is based on creating an event subscription in Exchange.
In an event subscription, Tealeaf provides event data as an event publisher. The application that receives the event data is the event subscriber. Exchange and the subscribing applications in its ecosystem support a broad range of event attributes and identifiers that you can share through Exchange.
To integrate Tealeaf with Exchange, you must make specific changes in your Tealeaf installation and in your Exchange account. The changes establish a secure data connection between Tealeaf and Exchange and specify the data that your Tealeaf installation will publish.
Integrating Tealeaf and Exchange requires that you complete the following steps.
- Plan the integration. Know the business case you want to address. Understand how the various elements involved in the integration fit together.
- Prepare Tealeaf. In Tealeaf, identify the events, attributes and personal identifiers that you will share. Configure events and the event bus for sharing with Exchange.
- Configure the connection. To create a secure data connection, Tealeaf and Exchange share a unique authentication key. You create the key in Exchange and then copy it to Tealeaf.
- Register the Tealeaf endpoint with Exchange. Establish the connection with Exchange by running a script in Tealeaf to register and activate Tealeaf as an endpoint in your Exchange account.
- Configure the data relationships. Map Exchange event types to Tealeaf events, attributes, and identifiers.
- Define event subscriptions in Exchange. Define the subscriptions between Tealeaf as provider and other apps as consumer endpoints.