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Default recognized Google Analytics events

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Joan McCarthy-Griffin
  • Updated

For this integration, we identified and defined recognized events that are typically registered by Google Analytics.

If you would like to augment the default recognized Google Analytics events with your own custom Google Analytics attributes, you can do so by modifying the corresponding attribute mapper object. For example, if you have a custom Google Analytics attribute prdes, and want to map it to the Acoustic Exchange attribute productDesc in ibmproductView event, then it would be mapped as:
google_ubx.googleToUBXProductViewEvent.attributesMapper.push
(
  {
   "googleName":"prdes","ubxName":"productDesc","type":"string"
  }
);

Recognized events

ibmproductView

Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
pr1id productID string ga('ec:setAction', 'detail'); google_ubx.googleToUBXProductViewEvent The mapper checks for enhanced commerce plug-in fields to find product information. The Google name in the mapper is the protocol parameter for the field.
pr1nm productName string
pr1ca category string
pr1va color string
pr1pr basePrice number
pr1qt quantity number
dl productURL string
cid interactionID string

cartAdd

Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
pr1id productID string ga('ec:setAction', 'add'); google_ubx.googleToUBXAddToCartEvent The mapper checks for the enhanced commerce plug-in fields to find product information. The Google name in the mapper is the protocol parameter for the field.
pr1nm productName string
pr1ca category string
pr1va color string
pr1pr basePrice number
pr1qt quantity number
dl productURL string
cid interactionID string
cu currency string

cartRemove

Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
pr1id productID string ga('ec:setAction', 'remove'); google_ubx.googleToUBXRemoveFromCartEvent The mapper checks for Enhanced commerce plug-in fields to find product information. The Google name in the mapper is the protocol parameter for the field.
pr1nm productName string
pr1ca category string
pr1va color string
pr1pr basePrice number
pr1qt quantity number
dl productURL string
cid interactionID string

ibmcartPurchase

Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
ti orderID string N/A google_ubx.googleToUBXCartPurchaseEvent By default the ibmcartPurchaseItem event is sent automatically for each product when the event is triggered. You can turn this behavior off by setting the google_ubx.sendIndividualItemPurchaseEventWithCartPurchaseEvent = false; in the GAToUBXEventMapper.js file.
tr orderTotal number
cid interactionId number
cu currency number
pr<index>id productID string
pr<index>nm productName string
pr<index>ca category string
pr<index>va color string
pr<index>qt quantity number

ibmpageView

Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
cid interactionId string N/A google_ubx.googleToUBXPageViewEvent N/A
dt pageId string
dl pageURL string

Custom attributes

The Google Analytics Acoustic Exchange mapper file has predefined mappings from the Google Object Attributes to Acoustic Exchange attributes. These are attributes usually present in the Google Object for most Google events and their mapping to Acoustic Exchange event attributes is automatic. Because Google allows for a variety of custom attributes defined by the client for Google events, mappings from those attributes to Acoustic Exchange attributes are possible by adding to the mapping objects in the Google Acoustic Exchange Wrapper file. For instance, to add a product description to the Google Product View Event, this code must be run after the mapper file is loaded.

google_ubx.googleToUBXProductViewEvent.attributesMapper.push
(
  {
   "googleName":"prdes","ubxName":"productDesc","type":"string"
  }
);
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