Overview

Marketers can use this integration to gain deeper insights into their campaigns by leveraging the power of MediaMath and the versatility of the Acoustic Exchange Ecosystem. For example, a marketer could use this integration to share advertisement interaction data from MediaMath to an analytics platform like Digital Analytics to determine the effectiveness of website-based advertisements over an email marketing campaign.

Before this integration, a MediaMath user would need to manually transfer data, in the form of log files, from one platform to another. In this integration, Acoustic Exchange eliminates that time consuming and tedious task by regularly pulling log files from MediaMath on your behalf. Acoustic Exchange ingests the data in the log files and converts it into Acoustic Exchange events which can be shared with any application in the ecosystem.

Currently, the events that we support for this integration are Impression and Attributed events. An Impression Event can be interpreted as an ad on a web page, the viewing of an ad, etc. In Acoustic Exchange, the event name of an Impression event is adImpression. An Attributed Event can be interpreted as events such as ad clicks or conversions. In Acoustic Exchange, the event names of attributed events are offerClick and offerAccepted.

MediaMath as an audience consumer endpoint

To exchange audience data between MediaMath and Acoustic Exchange, you must register its endpoint with Acoustic Exchange for use in your Acoustic Exchange account. You must have a valid license and access credentials for products and solutions that you register.

• MediaMath Organization ID
• MediaMath Agency ID
• MediaMath Advertiser ID

Register the MediaMath endpoint with the endpoint registration wizard on the Endpoints tab or through the navigation menu.

MediaMath can deploy business solutions on one or more servers or data centers. You must specify a deployment when you register MediaMath as an Acoustic Exchange endpoint for your account. Consult with the MediaMath to determine the deployment information that you must specify and to get any required address or credential information.

Use the registration wizard to provide required address and credential information about your organization and Acoustic Exchange account.

Acoustic Exchange accepts the address and credential information as permission from you that the endpoint provider can interact with Acoustic Exchange on your behalf. In turn, the endpoint provider requires credentials from you as permission that Acoustic Exchange can interact with the endpoint on your behalf. During the registration process, you must provide the user credentials that the endpoint provider requires.

Procedure

1. On the Endpoints tab, click Register new endpoint. The Endpoint registration wizard lists Acoustic Exchange endpoints for products and solutions that have completed a thorough evaluation process and provide a way for you to submit your access credentials. You can filter the list by endpoint provider.
2. Select MediaMath as the endpoint that you want to register and click Next.
3. Provide the information that the endpoint provider requires as part of the registration request. When you have finished entering the information, click Next.
4. The wizard presents either of the following options:
   • One or more fields that you can use to enter account access information directly through Acoustic Exchange. The required information is different for each endpoint.
   • Typically, the endpoint requires that you provide the login credentials and other information that you use to access the product or solution that provides the endpoint. If the endpoint is deployed on multiple data centers, you must select a deployment. Consult with the endpoint provider to determine the correct deployment for you.
   • Instructions for contacting or connecting to the endpoint provider to register the endpoint. The instructions might also describe the information that the endpoint provider requires to process the registration request. Make note of the instructions before you click Next.
   • If your business needs require it, enter an Endpoint alias for your endpoint. An endpoint alias is a designation that differentiates one endpoint from another. Defining an endpoint alias is useful in cases where you have multiple endpoints with the same configuration but have different purposes. If you do not define an endpoint alias, one is generated for you.
   • Enter a description for the endpoint. By entering a description for the endpoint, you can provide better insight to the purpose or goal of the endpoint. Again, this is useful when you have multiple endpoints of similar configuration, but different purpose. If you do not define an endpoint description, then Acoustic Exchange uses the default endpoint description.

Results

If you entered registration information into the registration wizard, Acoustic Exchange transmits the information to the endpoint provider so that the provider can complete the registration. The endpoint displays on the Endpoints tab as Pending. When the registration is completed, the endpoint status changes to Active.

Next, designate an audience producer endpoint, and schedule audience shares for MediaMath.

MediaMath as an event publisher endpoint

As before, to exchange event data between MediaMath and Acoustic Exchange, you must register its endpoint with Acoustic Exchange for use in your Acoustic Exchange account. You must have a valid license and access credentials for products and solutions that you register.

MediaMath requires that all of its customers setup an Amazon Web Services account. This account would have been set up in tandem with your MediaMath account set-up. For more information, refer to the MediaMath Reporting Log Level Data Service user documentation.

• MediaMath Organization ID
• MediaMath Agency ID
• MediaMath Advertiser ID

• Amazon Web Services Access Key
• Amazon Web Services Secret Key
• Amazon Web Services Region Code (Optional if your AWS account is in the US)
• Amazon Web Services Role ARN
• Amazon Web Services External ID

Register the MediaMath endpoint with the endpoint registration wizard on the Endpoints tab or through the navigation menu.

MediaMath can deploy business solutions on one or more servers or data centers. You must specify a deployment when you register MediaMath as an Exchange endpoint for your account. Consult with the MediaMath to determine the deployment information that you must specify and to get any required address or credential information.

Use the registration wizard to provide required address and credential information about your organization and Acoustic Exchange account.

Acoustic Exchange accepts the address and credential information as permission from you that the endpoint provider can interact with Acoustic Exchange on your behalf. In turn, the endpoint provider requires credentials from you as permission that Acoustic Exchange can interact with the endpoint on your behalf. During the registration process, you must provide the user credentials that the endpoint provider requires.

Procedure

1. On the Endpoints tab, click Register new endpoint. The Endpoint registration wizard lists Acoustic Exchange endpoints for products and solutions that have completed a thorough evaluation process and provide a way for you to submit your access credentials. You can filter the list by endpoint provider.
2. Select MediaMath as the endpoint that you want to register and click Next.
3. Provide the information that the endpoint provider requires as part of the registration request. When you have finished entering the information, click Next.
4. The wizard presents either of the following options:
   • One or more fields that you can use to enter account access information directly through Acoustic Exchange. The required information is different for each endpoint.
   • Typically, the endpoint requires that you provide the login credentials and other information that you use to access the product or solution that provides the endpoint. If the endpoint is deployed on multiple data centers, you must select a deployment. Consult with the endpoint provider to determine the correct deployment for you.
   • Instructions for contacting or connecting to the endpoint provider to register the endpoint. The instructions might also describe the information that the endpoint provider requires to process the registration request. Make note of the instructions before you click Next.
   • If your business needs require it, enter an Endpoint alias for your endpoint. An endpoint alias is a designation that differentiates one endpoint from another. Defining an endpoint alias is useful in cases where you have multiple endpoints with the same configuration but have different purposes. If you do not define an endpoint alias, one is generated for you.
   • Enter a description for the endpoint. By entering a description for the endpoint, you can provide better insight to the purpose or goal of the endpoint. Again, this is useful when you have multiple endpoints of similar configuration, but different purpose. If you do not define an endpoint description, then Acoustic Exchange uses the default endpoint description.

Results

If you entered registration information into the registration wizard, Acoustic Exchange transmits the information to the endpoint provider so that the provider can complete the registration. The endpoint displays on the Endpoints tab as Pending. When the registration is complete, the endpoint status changes to Active.

Next, subscribe to MediaMath events, and designate a event consumer endpoint.