You must explicitly enable the endpoint as either a source or destination for event or audience data. You can also indicate how Acoustic Exchange exchanges audience data with the endpoint.
The endpoint can be any or all of the following endpoint types.
- Event source
- Event destination
- Audience source
- Audience destination
For audience endpoints, you must provide a value for either producerType or destinationType. You specify the type of data exchange as either push or pull.
- For producerType (provides audience data)
- Push: allows the endpoint to push audience data to Acoustic Exchange.
- Pull: Acoustic Exchange pulls audience data and metadata from the endpoint, by using the global URL for the endpoint or the address that you specify with the url property.
- For destinationType (consumes audience data)
- Push: allows Acoustic Exchange to push audience data to the global URL for the endpoint or to the address that you specify with the url property.
- Pull: Acoustic Exchange prepares and stores audience data for download and waits for the endpoint to retrieve the data.