Endpoints – Acoustic Help Center

In Acoustic Exchange, an endpoint is a representation of a business solution that provides or receives data through Acoustic Exchange. Solutions and applications that are created and supported by Acoustic Exchange or approved Acoustic Exchange Business Partners can be registered as Acoustic Exchange endpoints.

Acoustic Exchange supports four types of endpoints.

Event publisher
Event destination
Audience source
Audience destination

In Acoustic Exchange, a solution or application that makes endpoints available in Acoustic Exchange is referred to as an endpoint provider. An endpoint provider is a company that offers one or more business applications that you can register as endpoints in Acoustic Exchange. For example, Acoustic Exchange is the provider of Acoustic Exchange and Acoustic Digital Analytics, among others. An approved Acoustic Exchange Business Partner can also be registered as an endpoint provider. The names of the endpoint providers in your Acoustic Exchange account are listed on the Endpoints tab.

You register new endpoints on the Endpoint tab. When the endpoint registration is complete, you see the endpoint as an active option in the Acoustic Exchange interface.

You must register each endpoint separately to ensure that each endpoint has your explicit permission to share data through your secure Acoustic Exchange account.

Identify and describe an endpoint

Provide information that Acoustic Exchange requires to identify the endpoint and display it in the Acoustic Exchange user interface.

Specify a URL that Acoustic Exchange uses to contact the endpoint and to which it posts event and audience data. The URL that you define as part of the endpoint description is a global URL. When you define an endpoint type, you can define a different URL that takes precedence over the global URL.

As required, you can specify a hashing algorithm to obscure potentially sensitive identity and attribute data.

Acoustic Exchange uses the information to present the endpoint in the Acoustic Exchange user interface. Concise names and descriptions present your business solution in a positive light and make it easier for Acoustic Exchange users to identify your solution in their Acoustic Exchange workspace. Consult with the Acoustic Exchange account provisioning team to plan how to present your endpoint in Acoustic Exchange.