What is an endpoint?
In Exchange, an endpoint is a representation of a business solution that provides or receives data through Exchange. Solutions and applications that are created and supported by Exchange or approved Exchange Business Partners can be registered as one of four endpoint types:
- Event publisher
- Event destination
- Audience source
- Audience destination
An endpoint provider is a company that offers one or more business applications that you can register as endpoints. For example, Exchange is the provider of Exchange and Digital Analytics, among others. An approved Exchange Business Partner can also be registered as an endpoint provider.
Identify and describe an endpoint
The names of the endpoint providers in your account are listed on the Endpoints tab.
You register new endpoints on the Endpoint tab. When the endpoint registration is complete, you see the endpoint as an active option in the Exchange interface.
You must register each endpoint separately to ensure that each endpoint has your explicit permission to share data through your secure account.
Provide information that Exchange requires to identify the endpoint and display it in the user interface.
Specify a URL that Exchange uses to contact the endpoint and to which it posts event and audience data. The URL that you define as part of the endpoint description is a global URL. When you define an endpoint type, you can define a different URL that takes precedence over the global URL.
As required, you can specify a hashing algorithm to obscure potentially sensitive identity and attribute data.
Exchange uses the information to present the endpoint in the user interface. Concise names and descriptions present your business solution in a positive light and make it easier for users to identify your solution in their workspace. Consult with the Exchange provisioning team to plan how to present your endpoint.