Procedure

1. On the Audiences tab, click Share audiences and identifiers. The Share audiences and identifiers page displays as the first page of a wizard that guides you through the audience sharing process. The Summary section displays the result of your selections as you proceed through the wizard.
2. Select Share an audience. On this page you can choose to select Share an audience, Upload identities to the Acoustic Exchange Identity Store, or both.
3. Select a target audience.
   1. Search for and select an audience provider. For example, Acoustic Campaign.
   2. Expand the provider listing and select an endpoint that is an audience source.
   3. Select an audience from the list of audiences that are available from the endpoint.
4. Select a destination for the audience. Acoustic Exchange lists endpoints that are registered as potential audience destinations for your Acoustic Exchange account.
   1. Search for and select an audience destination.
   2. Expand the provider listing and select an endpoint that is an audience destination.
   3. Select an audience from the list of audiences that are available from the endpoint. Alternatively, if there is no audience for the for a destination endpoint, you can create a new destination audience.
   4. Click Next to proceed.
5. Map databases, identities, and attributes (if available) on the Source to destination mapping page.
   1. Select a marketing database. Click in the Source database field to specify the source of the audience data. Click in the Destination database field to specify where to send the audience data.
   2. Map audience identifiers. Click in the source Source identifier field to select an identifier that is available in the target audience. Select a corresponding identifier in the Destination identifier field. You can map multiple source identifiers to a single destination identifier.
   3. Map one or more audience attributes. You can map audience attributes only if attributes are present in the audience source and audience destination. If available, select attributes in the target audience and corresponding attributes in the destination endpoint. You can map a single source attribute to multiple destination attributes.
   Click in the Source attributes field to select a source attribute. Select a corresponding attribute in the destination. You can click in the Destination attributes field to change the mapping, if necessary. Repeat until you map all of the attributes that you need. Acoustic Exchange displays a list of attributes to map only if the source and destination databases each contain at least one audience attribute. Click Next to proceed.
6. Schedule when to share the audience. Choose any of the following methods.

   • In the Share audience and identifiers field, select your share option. If you want to share the audience repeatedly, specify how often to repeat audience sharing. For each method, you must select a date and time of day to share.

     • Immediately The source endpoint begins the audience share process when you click Share. This option is the default selection.
     • At specific time Share the audience one time only, at a specific time. Specify a start date and time. When you specify time, GMT is used.
     • Intra-daily For Acoustic Campaign users only
     • Daily
     • Weekly
     • Custom. Select one or more days of the week.

     By default, recurring audience sharing continues indefinitely. To stop recurrence at a specific date, for the Repeat forever option, select No and select the date when you want to stop sharing audiences.

   • If you schedule audience sharing to repeat Daily, Acoustic Exchange includes audience data that is collected and provided by the source endpoint during the previous 1 day.
7. Specify how much data to share.
8. Depending on the audience source, you might be able to specify how much data to share. You can share all available data or data that was collected during a range of dates that you specify. If you configure repeated audience sharing, Acoustic Exchange does not give you the option to specify a date range.
   1. If you see the Include all data option, select Yes to share all available data. Select No to enable the Date range field so that you can specify a date range.
   2. In the Date range field, specify a range of dates that provide the audience data that you want to share. When Acoustic Exchange shares the audience, only audience data that is associated with dates that fall within the selected range are shared with the destination endpoint.
9. Specify how to modify the destination database.
   1. If you are sharing audience data with an existing database, indicate how to use the shared records.
      • Add new records Add the shared records to the existing segment.
      • Replace existing records If the endpoint supports replacing records in the destination database, Acoustic Exchange removes all records in the destination audience and replaces them with the audience that you are sharing. If the endpoint does not support replacing existing audience records, Acoustic Exchange adds the shared audience to the existing audience.
      • Remove specified records Remove records that match the records that you are sharing. Acoustic Exchange matches records based on the value of the identifier that you specify. Some endpoints require an exact match to the entire audience record for an individual. If you are creating a new audience, Add new records is the only available option and is selected by default.
   2. Specify the minimum number of records that the target audience must contain.

      Note: Acoustic Exchange cancels the audience sharing if the selected audience does not contain the required minimum number of records.

   3. Optionally, add a note that provides additional information for use by the destination endpoint. The destination endpoint is responsible for processing the information that you provide.
10. Click Share.

    Depending on when you scheduled the audience sharing, the audience data in the audience source endpoint becomes available for use in the audience destination endpoint. The amount of time that is required to complete the process depends on the amount of audience data that is shared.