The following identity types have been defined in the Acoustic Exchange taxonomy.
In Acoustic Exchange Integration Manager, one of the following identifier types must be entered as a Type value when defining a database description. If a partner application requires an identifier type that is not currently supported, the Acoustic Exchange Team can evaluate the requirement and introduce a new Type into the Acoustic Exchange Identifier Taxonomy.
Platform | Type | Description |
---|---|---|
Adobe | aaUserId |
Adobe Analytics User ID |
Adobe | adobecookie |
Adobe Analytics Cookie |
Android | android_adv_id |
Android Advertising ID |
Apple | appleid |
Apple ID |
Apple | idfa |
Identifier for Advertising, iOS devices |
Appsflyer | appsflyer_user_id |
AppsFlyer ID |
Apsalar | apsalar_user_id |
Apsalar Id |
Digital Analytics | DAcookieId |
Digital Analytics ID |
facebook_id |
Facebook Id | |
facebook_username |
Facebook user name | |
gclid |
Google globally unique tracking parameter | |
GOOGLE_ID |
DoubleClick Google Id | |
googleanalyticscookie |
Google Analytics Cookie | |
Mobile Customer Engagement | ibm_mce_id |
Mobile Customer Engagement Id (Xtify) |
Experience Analytics (Tealeaf) on Cloud | tealeafDeviceId |
Id |
Campaign (Engage) | engagecontactid |
Campaign (Engage) Id |
instagram_id – |
Instagram Id | |
instagram_username |
Instagram user name | |
MediaMath | DSPID_MEDIAMATH |
MediaMath DSP ID |
Rocket Fuel | DSPID_ROCKETFUEL |
Rocket Fuel DSP Id |
Salesforce | CRM_SFDC_ID |
Salesforce CRM ID |
Salesforce | OPPORTUNITY_SFDC_ID |
Salesforce Opportunity Id |
SoHalo | sohalo_rewardee_id |
SoHalo Id |
Sugar CRM | sugarid |
Sugar CRM Id |
twitter_handle |
Twitter Handle | |
twitter_id |
Twitter Id | |
Facebook,Twitter,Google Ads | email |
Email Address |
phone |
Phone Number | |
sms |
Short Message Service |
Always define the identifier name in lower case letters.