Classic reporting and analytics overview
Acoustic Campaign provides reports and analysis tools for your marketing activity. Reporting on the performance of your emails, landing pages, web forms, and data sources is key to understanding how your marketing efforts reach and impact your customers.
Contact activity is tracked to determine the success of your emails and is automatically stored in reports. You can review the status and results of an email or a program, compare the results across multiple emails or programs, and do a comparative analysis of market segments. You can also export results data for other uses.
If you want to find out how to use reporting in Campaign to bring more value to your customers, watch our Campaign Reports course at Acoustic Academy.
Read more about the capabilities of Insights.
Add reports to a dashboard
You can view a full dashboard by clicking Dashboard in the right-hand pane under Report Types. There is only one dashboard, but you can have multiple individual modules from other reports.
- Run the report you’d like to add to the dashboard. Click options on the report.
- Click add to dashboard.
- Click save dashboard to add a chart or table to the report dashboard.
Create folders in reporting
Learn how to create folders in reporting.
- Open the Sent Mailings.
- Select either the Private or Shared folder.
- If you view the column headers above your emails, you see the header "Type'" Just above and to the left is an icon of a yellow folder with a star on it. Click on the folder icon to create a new folder.
- Name your folder and hit save.
- Move the required mailings to the new folder by selecting them via the check box and use the "Move To" button on the toolbar.
Create and save a report layout
Follow these steps to create and save a report layout.
- In Reports > Reports (classic) > Reports center, click a report that contains data for a specific Mailing, Database, or Landing Page Site.
- Click Total to Date and choose the desired date range from the drop-down, or choose custom and set your own date range.
- Click Layout and choose Save Layout.
- Name the Layout and make sure to save it in the Shared location if you want other users to be able to access it. Click Save.
- To access the saved layout, go to Layout > Shared Layouts and choose the desired report.
- Complete the following steps to set a report as a Default Layout that loads when you load the report.
- Click Manage Layouts.
- Select the desired layout.
- Click Set as Default Layout.
Set up conversion tracking
Before you begin
- Web Tracking must be enabled. If you haven't set up Web Tracking on your pages, do that first.
- Make sure the following are in place before conversion setup.
- Your qualified domains have been added to the Web Tracking Settings.
- The Branded Domains Meta Tag should be added between the <head></head> tags of pages you want to be tracked.
- The Web Tracking code should be added before the </body> tag.
About conversion tracking
Like in Web Tracking, conversion tracking needs to be triggered from an email using the Clickstream type link. Once our server recognizes the Clickstream link type, it will add four email-specific browser cookies to log the conversion. Conversions from anonymous users are not logged.
Complete the following steps to set up the conversion tracking.
- Add the COT code. The code that calls the COT servlet needs to be uncommented and added to your site.
- From the Organization Settings, open the Web Tracking Settings and scroll down to Web Tracking Code.
- Uncomment (Remove <!-- -->) the COT code and insert it between your site's <head></head> tags.
- Configure the Conversion Event. To perform the conversion, you need to implement a conversion call to our servers. This can be accomplished by configuring an onClick or an onLoad event and will need to include parameters for the ACTION, the DETAIL, and the AMOUNT of the conversion. An example of an onLoad event could be as follows:
<img src='confirmation.png' onload='ewt.cot({action:'purchase',detail:'galaxy_tab',amount:'300.00'})' width=0 height=0 />In the above same code, an onLoad event is called when a simple 1x1 pixel image is loaded on the purchase confirmation page.
Implementing the JavaScript at the page source
The website visit and the web page visit events are automatically generated when the Web Tracking script is loaded successfully on the web page.
Clicked a Link Events
To track the clicked link event, implement the following function at the page source:
ewt.trackLink({name:'clickedeventname',type:'click',link:this'});Example: < a href = www.thankyoupage.com id = "externalvisit" > onclick="return
ewt.trackLink({name:'aboutus, type: 'click', link:this});">Thank you </a>
File Download Events
To track the file downloads by contact on your website, include the following JavaScript function in your page source:
ewt.trackLink({name:'filename', type:'download'});Example: < a href = whitepaper.pdf > onclick="return
ewt.trackLink({name:'whitepaper', type: 'download', link:this});">Click here to download the
whitepaper</a>
Form Submit Events
Tracks if the contact has submitted the form use:
ewt.trackFormSubmit({name:'formname', type:'form'});Example: <form name="myform" action="actionpage.html" onSubmit =return
ewt.trackFormSubmit ({name:'Contact Us Form Submit',type:'form'});'>
Multimedia Events
Tracks if the visitor viewed a media file:
ewt.track({name:'videoname', type:'multimedia'});Custom Events
You can define your own events to add events to your web page. Use the following function if you would like to generate a custom event:
ewt.track({name:'videoname', type:'custom event name'});Note: It is important that the type is defined in the custom events in your organization's web tracking settings.
Example: If you wish to call a custom event for a mortgage calculator, then your code would look something like this:
<input name=calculator type= button value='Calculate' onclick =ewt.track({name:'mortgage',type:'mcalc'}); />The type 'mcalc' is defined in your organization's Web Track Settings.
Conversion Tracking
You can define your own conversion tracking events using the function below. We support linear conversion tracking.
_blank (clicking a hyperlink that points to a new window)
Example
<a
href=''
target='_blank' onClick='javascript:return
ewt.cotLink({action:'Purchase',detail:'Laptop',amount:'499.00',link:this});'>Purchase
</a>
For more information, refer to Conversion Tracking for additional functions.