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Single Mailing Reports

Summary

Single Mailing Reports - Summary shows an overview of the performance trends and key metrics collected for a sent, autoresponder, or automated message.

Run a Single Mailing Report

  1. In the Reports center, open Single Mailing Reports > Summary.
  2. Select your email report. By default, the report will show all sent emails, but you may change the drop-down menu to show Autoresponder, Inactive Autoresponder, Group of Automated Messages, Program, and Sending.

Unique Click % is calculated as the # of Unique Clicks / # of Delivered x 100

Unique Open % is calculated as the #of Unique Opens / # of Delivered x 100

Tracking range

The tracking range section shows the time frame of the selected email's opens, clicks, forwards, and opt-outs.

To display more metrics in the table, hover over a column heading until an arrow appears. Click the arrow, select Columns, and select a metric.

Deliverability

Deliverability shows how the email was delivered to contacts. Hard and soft bounces can be drilled down to determine precisely what addresses are wrong.

Top Domains

The Top Domains Report shows the different domains to which this email was sent.

Share to Social

The Share to Social section shows what social networks your mailing was published to and the opens and clicks generated from those networks.

Run a share to social report to see which social networks have the best results.

Reporting share-to-social

Follow these steps to view a list of Share-to-Social contacts in your mailing:

  1. In Reports, select Single Mailing Report > Summary.
  2. Select your mailing report. By default, the report will show all Sent emails, but you may change the drop-down menu to show Autoresponder, Inactive Autoresponder, Group of Automated Messages, Program, and Sending.
  3. Click the Social Network link to display the Share-to-Social list of contacts.

After reviewing the share-to-social report, you can export the list of contacts and create a program based on contact behavior/actions. To do so, click Options and then select Export Data.

Classic reporting share-to-social

  1. Select Reports > Reports (Classic) > Single mailing.
  2. Click Share to social.
  3. Select an email to view the shared opens by the network. Then, you can click a social network link to get details.

Email Responses

The Email Responses section shows activity where a mailing was blocked or spammed or a contact requested a change of address or replied to the email. 

Timestamps

The timestamp reflects the time that the email sending was completed. You can view it in two ways:

  • Under Single Mailing Reports > Summary, the date and time next to the Last Sent field indicate the time stamp.

  • Under Single Mailing Report, the date and time next to the Sent field indicate the time stamp.

Time zones

Click the Opened metric in the Tracking Metric column in the Mailing Report tab. The times that are shown for the Last Action are in the time zone that is set for the username that is viewing the email.

Time-based data

Under the Single Mailing Report Summary, the data is sometimes displayed by the hour, date, or week. The rows of data generated for the Single Mailing Reports - Summary works on a set of logic that requires no more than 24 data points to exist. Therefore, the data can show a true hourly breakdown if an email has an activity for fewer than 24 hours.

As activity extends beyond 24 hours, the tabular data aggregate bi-hourly. So, it represents time as such: 10 AM-12 AM, 12 PM-2 PM, 2 PM-4 PM. This aggregation lasts through two days of activity. The process repeats for the third day. After that, the data start breaking down the activity into three-hour increments (e. g. 1 PM-4 PM, 4 PM-7 PM) so the number of data points does not exceed 24. The report starts producing a daily breakdown when an email has the activity to record (defined as opens/clicks) for more than 72 hours. The product was designed with this logic so the report can dynamically generate the most useful data set at the time of report creation.

The current email address of a database contact

The Single Mailing Report provides you with the contact record when an email is sent. After you export the tracking data for Single Mailing Reports, you can see that the report provided the contact record when the email was sent.

Differences in the Single Mailing Report and Single Mailing Report - Classic

Reporting's Single Mailing Reports provide the results of tracked information to help you determine the success of your emails.

  • Summary Report - This shows an overview of the performance trends and key metrics collected for a sent, auto-responder, or automated message.
  • Share-to-Social Report - The "Share-to-Social Report" displays "share" activity by a social network for a specified email. It allows you to track contacts who shared your message. Information on Shares, Shared Opens, and Shared Clicks are available for any social network.
  • Clickthrough Report - Provides an HTML representation of the email with activity metrics for links defined in the email. A table also provides click details for each available email body type.
  • Dynamic Content Report - Provides detailed information about the Dynamic Content rules and associated hyperlinks within your email. In addition, the display rate and link clickthrough details for Rulesets, Content Areas, and Rule combinations are available in this report.

Note: Sends with Send Time Optimization (STO) updates in Real-Time.

The Single Mailing Report - Classic is the previous version of Acoustic Campaign's reporting features but is still useful for analyzing email performance. In addition, it allows you to export raw contact data for further analysis outside of the Acoustic Campaign environment.

  • Mailing Report: Shows behavior metrics such as Opens, Clickthroughs, Bounces, Media Plays, Unsubscribes, Conversions, etc. The Mailing Report sections provide data on contact behaviors and deliverability metrics. By default, the report will show a summary report for all contacts. To see these sections click on the drop-down menu labeled Summary and click Update.
    • Tracking Metric: This section presents data on contact actions such as Opens, Clicks, Forwards, Subscribes, and Unsubscribes. If Conversion Tracking is enabled on the email, the Advanced Tracking Metric table will display metrics for web page visits and conversions.
    • Delivery Info: This section provides deliverability metrics that measure whether the email was delivered and received in good order. This includes metrics on Sent Messages, Received messages, Hard and Soft Bounces, Suppressed contacts, and Seed contacts.
    • Email Responses: The Email Responses section shows activity where an email was blocked or spammed or where a contact requested a change of address or replied to the email.
  • Top Domains Report: Breaks down deliverability metrics by domain. The Top Domains Report displays delivery and behavior metrics for each major ISP domain. You may change the display to show either Delivery metrics or Performance metrics. Also, you select to show five, ten, and twenty-five domains.
  • Clickthrough Performance Report: Provides a heatmap that displays clickthrough data.
  • Saved Reports: If an Analytics Report is associated with the email, this displays Analytics Report data. Select the name from the drop-down below to view a report and click View to display the data. To print or download the report, select the Print and Download Data icons in the lower right above the report data.

The Single Mailing Report has other reporting features where you can drill down into behavioral metrics. For Example, you may change the report view by clicking the drop-down menu, selecting, and clicking Update.

  1. Suppressed Contacts: Lists all suppressed contacts by type and gives you the option to Opt-Out contacts from the database.
  2. Conversions: If Clickstream and Conversion are enabled, this shows detailed information on conversion activity, including Unique and Gross conversions and the Total Amount of the conversion.
  3. Webpage Visits: If Web Tracking is enabled on the email, this shows data for clickthroughs and website visits. Unique and Gross data is presented for each Web Tracked page.
  4. Results Over Time: This allows you to drill down by the current month, the previous month, or a specified range.
  5. Results Per Contact: This lets you view each contact's basic behavioral and deliverability data. Only the data for contacts who opened the email or bounced are displayed.

Note: Web tracking Classic Single Mailing report applies only to the users who have created their organizations before November 2016.

Conversions for Single Mailing Reports - Classic

You can switch to Conversions View for more detailed conversion information, including First Conversion, Last Conversion, Total Conversion, Average Conversions per Opened Message, Percentage of Conversions per Opened Message, and Total Conversion Amount.

Follow these steps to view the conversions for Single Mailing Report - Classic:

  1. In your Single Mailing Report, select the drop-down and click Update.
  2. A table with metrics and an additional table showing conversion data, including the Total Amount and Share of Conversions, are displayed.
  3. Click the Download Data icon at each table's top right to export CSV data.
  4. You can export all the contacts who have completed a conversion event for your email by exporting tracking data.
  5. Click the Export Tracking Data button located at the top right of the Single Mailing Report.
  6. In the Select Results Data, check Conversion or Aggregate Conversions and click Continue to complete the export.

Clickthrough Report

Clickthrough Report gives insight into how certain links perform. The Clickthrough Report provides a visual overview of the click information for each tracked hyperlink. Links are highlighted and color-coded to indicate above and below-average performance and the most clicked link. For example, the most frequently clicked link is highlighted in orange. The above-average clicked links appear green and below-average-clicked links are yellow. 

Access the Clickthrough Report in single mailings

The Clickthrough Performance Report shows the number of clicks on links in the email and the percentage (%) of contacts the message was sent to.

The clickthrough report may be the best indicator for determining email success. Links are highlighted and color-coded to indicate above and below-average performance and the most clicked link. The most frequently clicked links across emails are highlighted in orange. The average-clicked links appear green, and infrequently clicked links are yellow. Select your mailing report. By default, the report will show all sent emails, but you may change the drop-down menu to show Autoresponder, Inactive Autoresponder, Group of Automated Messages, Programs, and Sending.

Follow these steps to view the Clickthrough Report:

  1. First, in the Reports center, go to Single Mailing Reports > Clickthrough.
  2. Select your mailing report. By default, the report will show all Sent emails, but you may change the drop-down menu to show Autoresponder, Inactive Autoresponder, Group of Automated Messages, Program, and Sending.

To export the report, click Export Tracking Data.

Access the Clickthrough Report on Landing Page

You can create a new Clickthrough Report that provides information about specific links on your Landing Page.

The Page Detail Reports include the following:

Clickthrough Report: This report provides information about specific links on your Landing Page. The Link name, number of clicks, and the percentage for the link are available in this report.

Click Map: This section shows a heat map of the web page. Each click link will be highlighted and show its Gross Clicks and Gross Click % (the total percentage of visitor clicks as a percentage of all clicks.).

Clicks By Link: This section shows Gross Clicks, and Gross Click % metrics, listed by URL and Link Name.

Share to Social Report: Displays "share" activity on any social network. Breakdowns by Shared percentage, Shared Open percentage, and Shared Clicks percentage are available for any social network to which a contact shared your message.

Dynamic Content Report: Provides detailed information about the Dynamic Content rules and associated hyperlinks on your Landing Page. The display rate and link clickthrough details for Rulesets, Content Areas, and Rule combinations are available in this report.

Follow these steps to access a Clickthrough Report.

  1. Go to Reports > Web Sites > Landing Page Reports > Page Detail Reports > Clickthrough.
  2. Click the (+) sign next to the Site Name to view all pages with recent clickthrough events.
  3. Select a page to view its report.
  4. The report will appear.

Troubleshooting

Deleted contact showing on the report

If you have sent a mailing to a seed list, then any opens from a seed list contact will show as "deleted" in your single mailing report.

Most Clicked data missing

The Clickthrough Performance Report provides a visual overview of the click information for each tracked hyperlink. The links are highlighted and color-coded to indicate above and below-average performances and the most clicked link. In addition, the report generally provides a heat map showing the percentage of clickthroughs received by an email link.

The color code for the clicked link is as follows:

  • The most Clicked link appears in orange.
  • Above Average links appear in green.
  • Below Average links appears in yellow.

In some cases, the Most Clicked area might not populate the clicks because the email can contain a responsive code for mobile, and the code might have the display set to hidden, which could be causing the issue. Verify the display attribute to view the Most Clicked information in the Clickthrough Performance Report.

Images not displayed in the Clickthrough Performance Report tab

Complete the following steps to resolve the issue:

  1. Exit the report and select the email again.
  2. The following message is displayed: Security Warning: Do you want to view only the webpage content that was delivered securely?
  3. Select No. The images would now display in the Clickthrough Performance Report.

The tracked hyperlink missing

The Clickthrough Performance Report provides a visual overview of the click information for each tracked hyperlink. The links are highlighted and color-coded to indicate above and below-average performances and the most clicked link. In addition, the report generally provides a heat map showing the percentage of clickthroughs received by an email link.

Sometimes, your sent emails may not display the tracked hyperlink in the Clickthrough Performance Report. For example, if you open your sent email might have external content that includes links but may not be tracked and listed in the Clickthrough Performance Report. This is because when you insert an external content block into an email template, a Track hyperlink checkbox must be selected to create tracked links from the scraped content. By default, the checkbox is selected. However, copying the template retains this setting in your new template.

Calculate the single mailing report metrics

Acoustic Campaign first calculates the total number of persons in your contact source that is available to send to (not displayed). Next, it calculates which addresses in your database must be suppressed for the send and removes them from the total. It then adds seed contacts (if any). Acoustic Campaign then displays the total number of valid contacts from your contact source (contact source available minus suppressed). Sent Messages are then the sum final result of the calculation.

For example, you have 100 contacts in your database. You choose to send to the 100, but Acoustic Campaign discovers that 15 are suppressed for some reason (review the Suppression Report for more details). Therefore, the contact source contacts display 85, and suppressed show 15. 

The sum is derived as follows:

  • Total Sent messages = contact source (value not displayed) - suppressed + Seed + Contact Source Contacts (total of valid addresses being sent to).
  • Delivered = Total Sent messages - hard bounces - soft bounces.

Open and click percentages

You can review the various formulas used to calculate open and click percentages.

Note: Open and click events are captured for recipients up to 45 days after sending the email. After 45 days, tracking links and other email parts will still function but will not generate events or update reporting data. For example, you sent an email on January 1. The recipient opens and clicks the email on March 1. The email open and click will not be reflected anywhere in reporting or exports of reporting because the email they interacted with was sent more than 45 days ago.

Reporting

In the new reporting, you must calculate the clicks directly against opens for that day using the formula Clicks / Opens * 100.

For example, if on 9 May, you had 13 opens and 4 clicks within that day, you would use the following formula: 4 Clicks / 13 Opens * 100 = 30.77%.

If on 10 May you only had 1 open and 1 click: 1 click / 1 open * 100 = 100%

The Open rate is calculated against the Sent metric. For example, if you send to 108 people, but your received report shows 106, you still use the sent metric of 108: 13 Opens / 108 Sent * 100 = 12.04%.

Note: Suppressed contacts are excluded.

Classic reporting

To calculate open and click percentages in Classic Reporting, use the following formulas:

  • Unique Opens / Received * 100
  • Unique Clicks / Received * 100

For example, if you have 106 received and 15 people opened the email, and 5 clicked a link within the email, you would expect the following percentages:

  • 15 / 106 * 100 = Unique Open Rate: 14.15%
  • 5 / 106 * 100 = 4.716 = Unique Click Rate: 4.72% Total Clicks

Troubleshoot open and click rates

If the Single mailing report shows opens/clicks, but a query or exporting tracking data file both provide zero results, you should check whether any database was reformatted. For example, if contacts on the database were purged, then tracking metrics for those contacts would not be exportable since those contacts are deleted.

The report shows just one unique open, and click

When you view a single mailing report, you might notice that the Unique Total being reported for Opens and Clicks is 1, but the Gross Total is higher. For example, in the hundreds or thousands, depending on the size of the list and the open or click rate.

You might see the label Tracking Level: Aggregate on the Mailing Report screen. This label means that when the email was sent, the aggregate tracking level was selected instead of the usual unique tracking level. Only the total number of opens and clicks are recorded with aggregate tracking. This number is recorded for all instances of the action across all recipients. As an implementation detail, a unique total of 1 is displayed to show that the action is counted but not to the level of providing unique totals. If the unique tracking level is used, the unique totals count how many recipients performed the action. The gross totals, as usual, count all instances of the action across all recipients.

Discrepancies between the single mailing report and export tracking data

The single mailing report shows opens and clicks, but no data is displayed except for header information after the tracking data is exported. So if a single mailing report shows metrics for opens and clicks within Acoustic Campaign but exporting tracking data shows no results, be sure to check and see whether anyone that was sent the email opted-in after the email was sent.

If a database is purged and reimported, the database no longer has all the individual metrics per recipient. The single mailing report metrics are housed in a different table that is not purged when the contact is removed from the database.

Too many contacts to return the results

Sometimes, a report gives an error that there are too many contacts to return the results, and you must export the results. In some cases, such as in a Single Mailing Report, exporting means you do not get all the data you want.

Contact client support and request your Org Settings > Reporting Settings to be changed from Max # of mailing contacts to allow viewing detailed tracking from 5000 to a higher number. If an email went to 100,000 contacts, this number must be larger than 100,000.

Note: If the number is too high, application time-outs can occur.

Exported single mailing report showing incorrect time for email

When you export the tracking metrics for a Single Mailing Report, the sent time of an email may not match what is shown in Acoustic Campaign. That is because the data exported from Acoustic Campaign are displayed in GMT. The timestamps shown in Acoustic Campaign are based on the user profile time zone, which can be found under Settings > User Profile > Localization.

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