All Sites Report - Summary

The All Sites Summary Report provides detailed information about visits to Landing Pages and Web Tracked Domains. Metrics available include Visits by Site, Page, Source, and Type (as well as whether a visitor is new or returning). All are available as totals and averages.

The report includes the following sections:

Top Visits: The Top Visits section displays the total number of visits to Landing Pages and Web Tracked Domains by the site. This shows you which landing page or website is generating the most traffic. The pie chart displays Total Visits - the total number of all visitors to a site, New and Returning. The table below the chart displays metrics for New Visits, Returning Visits, and Total Visits by Landing Pages and Web Tracked Domains. It also includes a timestamp column for the Latest Visit.

Top Site Pages: This section displays the top 10 views by page. The pie chart displays Page Views - the gross number of times a page was rendered for a particular IP address. The table below it displays Page Views and Page View % by site and page name.

Visits by Source: This section displays the Total Visits by a source from new and unique visitors. If the source of the visit is from a tracked mailing, the mailing's name will be listed individually. Direct visits represent visits from a web browser and not a tracked email.

Visits by Type: This section presents data for New Visitors and Returning Visitors.

Perform the following steps to access the All Sites Summary Report.

1. Go to the Reports center and then Web Sites > All Sites > Summary.
2. Choose your Sites By Range or Specific Sites filter criteria. You may optionally change the Date Range.
3. Click Run Report.

Landing Pages Reports - Site Summary

Follow the procedure to access the Landing Pages Reports - Site Summary.

1. From the Reports, open Landing Pages Reports - Site Summary.
2. Select a site from under the Site Name column.
3. The report contains five sub-reports.
   • Site Pages - display Unique Clicks, Effective Rate, Page Views, and Page View %.
   • Visits - displays the number of visits by date range.
   • Visits by Source - displays metrics for direct and email-based visits.
   • Visits by Type - displays the count of Returning Visitors versus New Visitors.
   • Web Form Visits - displays form metrics that include Visits, Submits, Submit %, Abandons, and Abandonment %.

How do I create an activity report with an hourly breakdown?

You can create an activity report to show you activity data by the hour.

Follow these steps to create an activity report with the hourly breakdown.

1. In Reports > Reports (classic) > Reports center, open Trend Reports.
2. Click the summary link.
3. Click into the Specific Mailings tab and select the email you'd like to view.
4. Click Run Report. By default, Run Reports gives you all of the activity data for the email from when it was sent until the time of report creation.
5. Near the upper right of the reporting page, click System and change Relative Date to Custom and enter a date range of 1, 2, or 3.

Note: If the report is run before 72 hours is up, it displays an hourly type breakdown. If the report is run after 72 hours, you see a daily breakdown.

How do I work with the All Sites Summary report?

Read through the following topic to understand how to compare the reports for web-tracked sites. All Sites Summary report allows you to compare metrics for two or more web tracked sites. You can also use this report to narrow your search to selected sites rather than pulling a report one at a time by using the Web Tracking - Summary report.

Follow these steps to generate an All Sites - Summary report.

1. In Reports, Report (classic), select the Report center report.
2. Click the Specific Sites tab.
3. Select a Date Range from the drop-down menu.
4. In Available Sites, click Web Tracked Sites from the drop-down menu.
5. Select the sites to compare.
6. When the report displays, you see metrics for the sites you selected.

Web Tracking Report

Data on web-tracked events and behaviors can be accessed within Reports > Reports (Classic) > Report center > Web tracking > Summary. Click on a domain to generate the report.

You can access the reports through the web tracking summary, single mailing report classic, or through the web tracking data export XML API.

View the Web Tracking summary

You can view all of your online web tracking metrics in the reporting area. This report provides high-level reporting on-site visits by known visits. The Web Tracking Summary report combines your landing page data and your web tracking data, allowing you to view and compare selected site data from your landing pages and websites in one location, including site, page, visitor, and source information.

The Web Tracking Summary Report provides high-level information on tracked events on a web-tracked domain. Metrics include:

• Top Site Pages - This section displays the most visited pages and displays the Page Name and gross total of Page Views from an IP address.
• Visits by Source - This section displays the Total Visits by source from new and unique visitors. If the source of the visit is from a tracked email, the email's name will be listed individually. Direct visits represent visits from a web browser and not a tracked email.
• Visits by Type (New / Returning) - Visits by type (New/Returning): This section presents data for New Visitors and Returning Visitors.
• Known Visitors - These visitors have clicked a tracked link and or have performed an identifying action.

Note: Anonymous visits are not rolled up for reporting even though the section still appears on the report.

When a contact or anonymous visitor goes to your website, Campaign tracks it as an open or view and displays the data in the Web Tracking - Summary report. You can access data on contact visits to Campaign landing pages under Web Sites - All Sites - Summary.

Web tracking report in the single mailing report

This report presents metrics for clickthrough data from clickstream enabled mailings to web tracked pages.

WebTrackingDataExport XML API

Exports raw web tracking events for all visitors. You may specify which events to be exported. Anonymous visitors are not included in the WebTrackingDataExport report. This is because these visitors have not agreed to have their information tracked. So while they are reported as a total, details on individuals are not available. It may be possible to compare your own server logs against the report to learn more about them.

Scoring reports summary

Additionally, you can view the Scoring Reports Summary.

If you are using contact scoring and wish to assign a point value to a contact that visited a web page or visited a website, you must make sure the URL or qualified domain is added under the Web Tracking Settings for scoring to occur. Be sure to enter the correct URL. Incorrect URLs will not be scored.

Does the web tracking report show seed list contacts in external sites

Web tracking report will show the unknown visitor for the seed list contact when they access the external site from the email. Also, the contact insight of seed list contacts only records their actions within the email (like clicking on the link inside an email), not with the external site.

Access the web tracking report in the Single Mailing report

Visited website metrics are only displayed on the Single Mailing report if at least one link in the email directs to a web page as a clickstream type link and the webpage allows web tracking. If either of those factors is not true, the metrics do not display on the Single Mailing report.

1. From the Reports (classic), open Single mailing.
2. Click your email.
3. Change the drop-down menu next to the Update button to Website Visits.
4. Click Update.
5. The Webpage Visits view is displayed.

Note: Newly created organizations do not have access to web tracking reporting in the classic Single Mailing report. Web tracking in the classic Single Mailing report is applicable only to the users who have had their organizations before November 2016.