Acoustic Campaign is able to capture Google Analytics query string parameters and insert them into CRM Lead Source field upon web form submission, with values being delimited by colons. For example,
[web form URL]?utm_source=s1&utm_term=t3. On submission of the above web form with a new contact, the CRM Lead Source field is populated with s1:t3 as expected. However, if more Google parameters are appended to the web form URL, not all parameter values are captured and added to the CRM Lead Source field. For example,
URL]?utm_source=s5&utm_medium=m6&utm_term=t7&utm_campaign=c8. On submission of the above web form, its CRM Lead Source is only populated with 's5:c8:m6'. The value of utm_term is dropped.
Acoustic Campaign web tracking system is capturing up to three parameters. For all the four Google parameters,
utm_term, the order of searching is as follows:
- utm_source and utm_campaign and utm_medium
- utm_source and utm_campaign
- utm_source and utm_term
Back to the URL in the Overview section with all the four parameters, all the UTM parameters are fed into the Lead Source except for utm_term.