With Campaign's web tracking you can measure the results of your campaigns and leverage insights to refine your campaigns.
By default, Acoustic Campaign-hosted landing pages and web forms are tracked and do not require additional code or setup.
Campaign tracks the following items:
- Any tracked link in your landing page automatically captures this event.
- By default, the download event is raised when a download link type is inserted into your landing page.
When an asset file is added as a link to a page it has a Link Name attribute associated with it. Although this is something the end-user will not see, this is the name of the behavior Campaign will store when someone clicks on it.
If the same asset is used multiple times, the system will actually append a unique number to the end of the Link Name, e.g. whitepaper_0.pdf as seen in the image below. If you want to run a single query to get all contacts who have downloaded the file, then you must remove the "_number" that is appended in the Link Name field whenever you add the file to a new landing page.
- Form Submit
- Any form in your landing pages automatically captures a submit event.
- Multimedia plays are not tracked in internal landing pages and websites. However, page views are tracked.
- Page View
- Any page in your landing pages site automatically captures a page view event when the first page loads, for each first unique visit to a site.
- Site View
- Automatically created on external web pages and landing pages when a page loads.
Identify contacts who download a whitepaper
To find out which contacts downloaded a whitepaper, you can add tracking to your landing pages and your external website, and then you can query all identified contacts.
The campaign will know a visitor's identity if they click on the landing page through an email that you send out of the Campaign or if they filled out a form that associated their web visit data with their contact record.
Without web tracking on your site, any emails that drive contacts to your site will not get identified unless the email pointed them directly to the landing page.
If the visitor is anonymous, the system will record the file name click, but it will not associate the file name until it knows who the contact is.
If your download links are not behind a form submit, it is important that you ensure your lead capture forms are matching the landing page visitor to their contact record. If you are using Campaign forms on landing pages, this will happen automatically. If you have your own forms on your (external) site, you may need to do some additional coding.
To keep things simple and ensure that you know the identity of as many contacts as possible, be sure and put all of your landing pages and forms within a single landing page site in Campaign.