Follow these steps to view the summary of the Scoring report.
Scoring summary
- In the Reports > Reports (classic) > Report center, select Scoring Reports > Summary.
- Click on your Scoring Model.
The Scoring Report displays three sections: Rankings, Behavior Score Statistics, and Total Score Statistics.
- Rankings - The table below this section shows the number of contacts in each rank and their percentage.
- Behavior Score Statistics - This table displays a statistical breakdown of behavior metrics: Min, Max, Median, Mode, and Average.
- Total Score Statistics - This table displays a statistical breakdown of all scores.
When you access the scoring report, you may receive the following error message An unexpected error occurred while processing your request. If you continue to experience this error contact support. Your organization administrator needs to check to make sure that a database is associated with your report by updating the scoring database.
Statistical data in the scoring reports
When you create a scoring model, some fields are also created in the database. One is used for behavior scoring <model name_Behavior> and the other is for total model scoring <model name_score>. When you view the statistics section of the scoring report (Reports > Reporting > Scoring Reports - Summary) for the Behavior section, the data is related directly to what is listed within the database under the Behavior Score field that was created by Campaign for that purpose. The same is true for the total Score Model Statistics section.
To illustrate how this report works, you can create a list values report for the two fields you mapped for behavior and total scoring. Scoring metrics: Min = Minimum score value: is the lowest value that is recorded in your database for that field. Max = Maximum score value: The highest value that is recorded within that field. Median = Median score value: To find the median, place the numbers that you are given in value order and find the middle number.
For example, 3, 13, 7, 5, 21, 23, 39, 23, 40, 23, 14, 12, 56, 23, 29
If those numbers are put in order, you see:
3, 5, 7, 12, 13, 14, 21, 23, 23, 23, 23, 29, 39, 40, 56
There are 15 numbers. The middle number is 23.
Note: Multiple occurrences are not discounted. They are included.
When you view the List Values Report, you must also consider the count for each value that is mentioned, as it affects the median score. For example, if you have a list values report that states there are 16 distinct values, but there is a high count for some (Value 1 is recorded in the database a total of seven times, the number 7 is recorded two times, and the value of 11 is recorded three times, and all of the others have a count of one). You must place the values in order and the recurrences and then find the value in the center of the list.
List values report example
| Value | Count |
|---|---|
| 1 | 7 |
| 2 | 1 |
| 3 | 1 |
| 4 | 1 |
| 5 | 1 |
| 6 | 1 |
| 7 | 2 |
| 8 | 1 |
| 9 | 1 |
| 10 | 1 |
| 11 | 3 |
| 12 | 1 |
| 13 | 1 |
| 14 | 1 |
| 15 | 1 |
| 16 | 1 |
1 1 1 1 1 1 1 2 3 4 5 6 7 7 8 9 10 11 11 11 12 13 14 15 16
There are 25 values, placing the 13th value in the center, which in this case would be the number 7.
Mode = Most common score value: To calculate the mode, look at the frequency of each number and find which value appears the most. The List Values Report gives you a total count for each instance a value appears. Using the example above, the Mode would be the number 1.
Average = Mathematical average of the score values: All values added (including instances) then divided by the total number of instances.
For example, 1 1 1 1 1 1 1 2 3 4 5 6 7 7 8 9 10 11 11 11 12 13 14 15 16 = 171
Total of all scores that are divided by 25 values = Average of 6.84, which is rounded up to 7 as Acoustic Campaign rounds up or down to the nearest whole value.
Calculate the average
If you are viewing the list values report and you want to calculate the average, you would take the following actions:
- Field Value * Count = Total Instances for Field.
- Add all results of Total Instances for Field.
- Add all Count Values.
- Divide Total Instances for Field by Total Count Value = Average. Round up or down to the nearest whole number.
The resulting statistics scoring report would have the following information:
Min: 1 Max: 16 Median: 7 Mode: 1 Average: 7
Problems seeing the scoring model
A scoring model is a tool that helps you use contact data and then segment and define your ideal buyer by strategically scoring leads based on criteria such as budget, authority, need, and timeline (BANT), and demographics like state, and company size, revenue size, etc. Campaign gives you the flexibility to create a Scoring model that will best match your unique criteria of prospects likely to convert.
In some cases, when you log in to Campaign, you would be able to create the scoring model but not see them. In such scenarios, if you do not see Scoring listed in the navigation bar, then it is not enabled for your organization. Contact support to have the scoring enabled.