Data on web tracked events and behaviors can be accessed within Reporting.
You can access the reports through the Web Tracking Summary, Single Mailing Report Classic, or through the Web Tracking Data Export XML API.
- Web Tracking Summary: This report provides high-level reporting on site visits by known
visits. Note: Anonymous visits are not rolled-up for reporting even though the section still appears on the report.
- Accessing the Web Tracking report in the Single Mailing report: This report presents metrics for clickthrough data from clickstream enabled mailings to Web Tracked pages.
- WebTrackingDataExport XML API: exports raw Web Tracking events for all visitors. You may specify which events to be exported.