You can view aggregate data for several emails using the multiple mailings report.
When you create multiple mailings reports, you can either select all of the emails within a specific date range or select individual emails you want to include. Also, you can use these totals to plan future marketing strategies.
The report gives you totals and percentages based on all emails, including metrics such as Recipients, Sent On, Sent, Soft Bounces, Hard Bounces, Received, Opened, Clicked, Forwarded, Subscribed, Unsubscribed, Converted, and Conversion Amount.
Creating a Multiple mailings report
Follow these steps to combine more than one email.
Individually select one or more emails to aggregate as part of the trend report using the new Specific Mailings tab.
- Open the Multiple mailings from the Reports, and check the box next to the emails to include in the report.
- Click Add to Multiple mailings report. If you'd like to remove an email, check the email and click Remove from Multiple Mailings Report.
- Click Create Multiple Mailings Report.
After creating the report, you can view the comparison results on the screen or download the data to save on your computer.
Note: While data from these reports can be downloaded, creating a pdf under the Comparison Reports > Performance area is the best course of action.
The resulting report contains the four sections below:
- Mailings Information Chart: Each email included in the report is listed. To view detailed information for each email in the report, click the report name.
Delivery Information Chart: This chart provides combined data about the success of the selected emails:
- Sent Messages - number of emails sent.
- Soft Bounces - number of emails that cannot be delivered for reasons other than an invalid address (full mailbox, temporary technical problems, etc.).
- Hard Bounces - number of emails that cannot be delivered because the mail server deems a contact's address invalid.
- Total Bounces - hard and soft bounce totals.
- Received - total number of successfully received emails.
Tracking Graph: This graph displays delivery information for five tracking metrics from each of the editors and the Click to View option. Tracking metrics include the following results for multiple emails:
- Opened - the number of opened emails.
- Clicked - the number of clicks in an email.
- Forwarded - the number of emails that were forwarded.
- Subscribed - the number of contacts who opted-in to receive future emails.
- Unsubscribed - the number of contacts who opted out of receiving future emails.
Tracking Chart: This chart details the tracking metrics in the selected emails. For each metric, results for the multiple emails include:
- average per contact
- unique total
- unique rate
- gross total
Discrepancies in the multiple mailing report
Sometimes, the multiple mailing report shows discrepancies in reporting, where the opened and clicked numbers in the upper part of the report might be different from the numbers in the graph.
As displayed in the bar graph, the Opens, Clicks, Forwards, Subscribed, and Unsubscribed numbers reflect the unique totals, not the gross total. The data with the email information shows the total or gross numbers. Hence the data in the upper part of the report is almost always a more significant number than the data in the graph.
Creating the performance report
The performance report provides key metrics for emails, enabling users to quickly see differences between selected messages. You can compare the performance of up to 24 emails in the Classic View and 25 in the New Reports view.
Perform the following steps to create a Performance Report.
- Open Comparison Reports from the Reports.
- Click Performance.
- The Comparison Report - Compare Activity Between Mailings page opens.
- Click the Shared or Private tab.
- Choose the type of Available Mailings you want to compare from the drop-down menu. The options are:
- Inactive Autoresponder
- Group of Automated Messages
- Click the emails from the Mailing Name column that you want to compare. The email shows in Mailings to Compare.
- Click Run Report.