These scenarios illustrate triggered custom web events.

Calculator scenario

Sunshine Bank has several loan calculators on their website. The bank sets up a custom tracking event called loan_calculator. The custom tracking event is implemented on the website. The mortgage calculator event has the friendly name 'mortgage', and the vehicle loan calculator event has the friendly name 'vehicle'.

When a known visitor uses theses calculators on Sunshine Bank's website, Acoustic Campaign collects and saves the information.

Having this set up allows Sunshine Bank to promote general rate specials to contacts that recently performed a loan calculation on their website and it allows the bank to promote rate specials for specific loan types. This can be done in one-off email promotions, as a part of dynamic content, and it can be used for nurture and other promotion campaigns.

The triggered custom web event behavior is described in the remainder of this section.

Creating a triggered custom web event behavior in dynamic content built with the rule builder

You can create a triggered custom web event in dynamic content that is built with the rule builder.

When working in dynamic content rulesets, after you create the ruleset, add a rule.

1. Navigate to the Behavior and choose Web Site Behavior.
2. From the Choose Web Site Behavior drop-down, choose Triggered custom tracking event.
3. Select the event and either enter in the friendly name you're looking for, or click Any event.
4. If you type in a specific friendly name, for the example shown below, your results include contacts that triggered the loan calculator that you specify.
5. If you check the Any event check box, your results include contacts that triggered any of the loan calculator events.

Creating a triggered custom web event behavior in queries

You can create a triggered custom web event in queries.

1. In Acoustic Campaign, select Create under Query.
2. Build or modify a query, then navigate to Behavior and choose Web Site Behavior.
3. Choose Triggered custom tracking event from the Choose Web Site Behavior drop-down.
4. Select the event and either enter the friendly name you're looking for, or click Any event.
5. If you enter a friendly name, your results include contacts that triggered the event that you specify. In the example below, your results include contacts that triggered the mortgage loan calculator.
6. If you check the Any event check box, your results include contacts that triggered any of the loan calculator events.

Creating a triggered custom web event in programs

You can create a triggered custom web event behavior in programs.

1. When building or modifying rules in program decision diamonds, navigate to the Behavior tab and choose Web Site Behavior.
2. From the Choose Web Site Behavior drop-down, choose Triggered custom tracking event.
3. Select the event and either enter the friendly name you're looking for, or click Any event.
4. If you type in a specific friendly name, for the example shown below, your results include contacts that triggered the loan calculator that you specify.
5. If you check the Any event check box, your results include contacts that triggered any of the loan calculator events.