Create queries to search for certain customers that meet specific criteria.
Sometimes you want to contact a specific set of customers. The customers are being targeted for specific actions, such as visiting a website or participating in a promotion. You can set up queries to search for certain customers that meet the criteria that you need to contact.
- You rebranded the website with your new look and feel. Messages were sent for the past seven days. You build a query where you can send emails the visitors to your website over the last seven days for feedback on their experience. You can set up a query to search for those contacts who visited your website in the last seven days.
- You want to rebrand your newsletters. You build a query in which an email is sent to everyone who ever opened the newsletter email to inform them of the change. You can set up a query to search all contacts who opened the newsletter.
- Two days ago, you ran a specific promotion. Anyone in the southeast region (GA, MS, TN, AL) who submitted a specific web form two days ago receives a coupon or freebie. You build a query that looks for contacts who submitted the web form, and send them an email with instructions on how to redeem their prize. You can set up a query to search for those contacts who submitted the web form from the promotion.