Send to multiple queries to find specific sets of contacts for specific business cases.
Spring break is a huge money maker for your resort property in Cancun, Mexico.
Your resort has more availability than expected during the upcoming spring break season in Cancun. Based on the undesired availability and some other marketing intelligence accessible to your company, you decide to run a promotion for your Cancun resort in March, April, and May for college and university students from the United States.
You already have data fields with information containing college attendance and country so you can leverage these values to build a query to send promotional emails in an attempt to get more reservations. To send to multiple queries, follow the procedure.
- Build a query that looks for contacts attending college.
- Build a query where country is the United States.
- Build a query that references the two created queries and add any necessary parameters (such as age), and send the creative to those combined queries.