Build a query that targets recent visitors to your website
Build a query that allows your company, ACME Gifts, to establish an email-based promotion that targets men who are big spenders, who have an upcoming wedding anniversary, and who asked to be reminded. You also want to segment even further by including recent visitors to your website.
- Begin by adding a profile criteria to your query, asking the query to include contacts that have an anniversary that occurs in exactly seven days.
- To help ensure that you sent content that recipients consider relevant, add the requirement that your promotion targets only contacts that requested an anniversary reminder in your web form's preferences section. That preference is stored in the contact list that is named in the next criteria:
- Reference another query that you built that selects only men that have United States as their country.
- Add the behavior, looking for contacts that qualify for all the criteria that are shown here and who visited your website within the last six months.
- Add one more criterion to include only contacts that meet the first four criteria and also made a purchase (as recorded in the relational table) of $100 or more.