Customers who buy an item that requires maintenance, service, or has accessories, offer a great opportunity to return to your business for their next purchase. To continue the conversation and keep them informed about your relevant offers, try launching a customer lifecycle program. You can use an automated message series, adjusting the number of messages and time intervals to your business specifics.

1. Create an automated message series program.
2. Customers enter a day after they purchase the item or service. The first message they receive is a 'Thank you for shopping' email. It uses personalization and dynamic content to offer information specific to the make, model, and type of product or service.
3. Email no. 2 arrives after 2 weeks. Offer links for support, frequently asked questions, or a survey. This message uses personalization and dynamic content to offer information specific to the make, model, type of product, or service.
4. Email no. 3 is sent after 1 month. Remind about care and maintenance. Include a survey link if a survey has not already been completed.
5. Email no. 4 comes out after 2 months. Send links to social sites or blogs from other users of the product.
6. Email no. 5 arrives after 6 months. Inform the customer about related products or accessories that they might be ready to purchase.
7. Email no. 6 is sent after 1 year. Send a 'Happy Birthday on your purchase', include links for annual maintenance guidelines and other annual information, new offers, or discounts for being a loyal customer.