Customers who buy an item that requires maintenance, service, or has accessories, offer a great opportunity to return to your business for their next purchase. To continue the conversation and keep them informed about your relevant offers, try launching a customer lifecycle program. You can use an automated message series, adjusting the number of messages and time intervals to your business specifics.
- Create an automated message series program.
- Customers enter a day after they purchase the item or service. The first message they receive is a 'Thank you for shopping' email. It uses personalization and dynamic content to offer information specific to the make, model, and type of product or service.
- Email no. 2 arrives after 2 weeks. Offer links for support, frequently asked questions, or a survey. This message uses personalization and dynamic content to offer information specific to the make, model, type of product, or service.
- Email no. 3 is sent after 1 month. Remind about care and maintenance. Include a survey link if a survey has not already been completed.
- Email no. 4 comes out after 2 months. Send links to social sites or blogs from other users of the product.
- Email no. 5 arrives after 6 months. Inform the customer about related products or accessories that they might be ready to purchase.
- Email no. 6 is sent after 1 year. Send a 'Happy Birthday on your purchase', include links for annual maintenance guidelines and other annual information, new offers, or discounts for being a loyal customer.