Print media can become an valuable part of your cross-channel marketing campaigns. If your database holds customers' postal addresses, you have an opportunity to approach them with attention-grabbing printed content. When done right and sent to the appropriate target group, direct mail can make a lasting impact on your customers. 

Apart from that, using the direct mail step can facilitate the cooperation between marketing, sales and customer support in your organization. Mail correspondence exceeds far beyond marketing communications.

You can gather information on who purchased your product or service by using a custom web tracking event that is tied to the purchase confirmation page. For more information about web tracking events, see Implement web tracking events.

Sample use case

Use a direct mail step to send information, cards, or catalogs by postal mail.

• Send a special thank you card to contacts that purchased a product or service, or reached a milestone.
• Send a product or course catalog, or paperwork for them to sign.
• Coordinate sales and customer service documents with appropriate promotional materials in print.
• Create personalized gift vouchers on such occasions as birthdays or holidays, and make a lasting impression on your customers.