Google Analytics event type mapping details

Use this article as a reference for Acoustic Exchange and Google Analytics event type mapping.

Session based events

ibmcartPurchaseItem

Google attribute	Acoustic Exchange attribute	Attribute Type	Acoustic Exchange mapper field	Mapper Object	Description
ti	orderID	string	N/A	google_ubx.googleTo UBXCartPurchase ItemEvent	N/A
tr	orderTotal	number
tt	orderTax	number
ts	orderShipping	number
cid	interactionId	string
cu	currency	string
pr<index>id	productID	string
pr<index>nm	productName	string
pr<index>ca	category	string
pr<index>va	color	string
pr<index>pr	basePrice	number
pr<index>qt	quantity	number

wroteReview

Google attribute	Acoustic Exchange attribute	Attribute Type	Acoustic Exchange mapper field	Mapper Object	Description
pr1id	productID	string	N/A	google_ubx.googleTo UBXProductReviewEvent	This event triggers when the Google event hitType eventAction is configured as the Exchange wrote Review event.
pr1nm	productName	string
pr1ca	category	string
pr1va	color	string
pr1pr	basePrice	number
pr1qt	quantity	number
dl	productURL	string
cid	interactionID	string
ev	review	string

providedRating

Google attribute	Acoustic Exchange attribute	Attribute Type	Acoustic Exchange mapper field	Mapper Object	Description
pr1id	productID	string	N/A	google_ubx.googleTo UBXProductRatingEvent	This event fires when the Google event hitType eventAction is configured as the Exchnage provided Rating event.
pr1nm	productName	string
pr1ca	category	string
pr1va	color	string
pr1pr	basePrice	number
pr1qt	quantity	number
dl	productURL	string
cid	interactionID	string
ev	rating	string

ibmelementvideoLaunched

Google attribute	Acoustic Exchange attribute	Attribute Type	Acoustic Exchange mapper field	Mapper Object	Description
ec	elementCategory	string	N/A	google_ubx.googleTo UBXVideoLaunchedEvent	This event fires when the Google event hitType eventAction is configured as the Exchange ibmelementvideoLaunched event.
el	elementId	string
cid	interactionId	string

ibmelementvideoPaused

Google attribute	Exchange attribute	Attribute Type	Exchange mapper field	Mapper Object	Description
ec	elementCategory	string	N/A	google_ubx.googleTo UBXVideoPausedEvent	This event fires when the Google event hitType eventAction is configured as the Exchange ibmelementvideoPaused event.
el	elementId	string
cid	interactionId	string

ibmelementvideoPlayed

Google attribute	Acoustic Exchange attribute	Attribute Type	Acoustic Exchange mapper field	Mapper Object	Description
ec	elementCategory	string	N/A	google_ubx.googleTo UBXVideoPlayedEvent	N/A
el	elementId	string
cid	interactionId	string

ibmelementvideoComplete

Google attribute	Acoustic Exchange attribute	Attribute Type	Acoustic Exchange mapper field	Mapper Object	Description
ec	elementCategory	string	N/A	google_ubx.googleTo UBXVideoCompletedEvent	N/A
el	elementId	string
cid	interactionId	string

ibmelementFormError

Google attribute	Acoustic Exchange attribute	Attribute Type	Acoustic Exchangemapper field	Mapper Object	Description
ec	elementCategory	string	N/A	google_ubx.googleTo UBXFormErrorEvent	N/A
el	elementId	string
cid	interactionId	string

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