All assets for emails built with the composer are stored in a new content library. The new content library includes many time-saving gems, like built-in AI, powerful search, and filters to help you zero in on the content you want.
Access email content
You can go directly to the content library from the ribbon navigation. Or, you can access a scoped view of your library images from composer every time you upload images to blocks or browse for images for your emails. Whether you upload to the content library directly or add images when you compose an email, the images are stored in the content library and published as soon as they are added.
Note: The published images can be accessed by anyone with the image URL.
Tag assets with AI assistance
Upload images to the content library, sit back, and watch AI automatically create tags for your images. Keep the tags you like, or sprinkle in your own to organize and find images you love in a flash.
Edit your images with the built-in image editor
You can add text, change alignment, apply filters and more. The image editor is also available in composer.
Store other assets in your library
Your content library gives a home to all types of assets, including videos and files. You can add tags and global tags to assets every time you upload assets to your library.
Manage your assets
Why invest in creating assets if you can't find them? Your new library takes the guess work out of finding the folder or location where critical assets are stored. With tags and filters, you can search for what you need, and easily find it every time. This powerful search capability is not just limited to the library itself. It is also available within composer when you browse for images.
While composer is in beta, you won't be able to delete items from the content library.
All assets for emails created in the content builder are stored in the Asset library. You can upload assets, including images, to Campaign for content hosting. After you upload an asset to the asset library, the asset can be referenced in your email messages. When the email is generated as part of the send process, the assets are inserted by by embedding a URL that references the asset into the message.
Access email assets
You can access the asset library by navigating to Content > Asset library from the ribbon.
How content hosting works
The URL in the email body references the client content on the Amazon system. The client content ultimately resides on content servers, but the content servers are only intended to be accessed by Amazon servers to pull and serve the content. When Amazon retrieves content, Amazon caches that content within the Amazon network so that future requests are served by Amazon directly. When a client sends an email and the recipient opens it, the recipient email program or browser fetches the assets from Amazon.
Note: The email body is sent directly from mail servers to the recipient's mail server and is not hosted by Amazon.
Amazon as a content delivery network (CDN)
Campaign uses Amazon as a content delivery network (CDN) provider for several reasons. By using Amazon as a CDN, you get the advantage of an extensive, distributed Amazon content network, which moves the content closer to its recipients. This improves the performance by which recipients can download the content. Because the Amazon network is extensive and distributed, capacity to handle the content demands from emails is never an issue. By using Amazon to serve the email assets, it offloads the network and server resources and this allows resources to be more responsive and used for other purposes, such as client UI access to Campaign, API access, and recipient click-through processing. It also provides a level of separation that can improve the uptime that recipients experience. If content systems become unavailable temporarily, the Amazon network continues to serve content requests from recipients because the content is cached within the Amazon networks.