Message deliverability is the likelihood that an email arrives in a recipient's inbox. The key to successful delivery is to send email that is correctly authenticated and well-targeted to an engaged audience. Repeated successful delivery leads to the establishment of an excellent IP address and domain reputation. When you monitor your message deliverability, you improve the success rate of your email campaigns.
To achieve successful message delivery, you must focus on several key areas. The keys to creating and maintaining an excellent IP address and domain reputation are as follows:
- Authentication and encryption
- Address acquisition and list hygiene
- Complaint management
- Frequency and engagement