When you view Link Analytics, Comparison Analytics, and Heat Maps overlays, you can select which metrics are displayed in the report.
When you view the Link Analytics or Comparison Analytics overlays, you can select any combination of clicks, hovers, hover-to-clicks, average hover time, or average hover-to-click time.
When you view the Heat Maps overlay, you can apply only one metric at a time.
To specify which metrics are displayed in the report:
- Click Metrics in the toolbar at the top of the screen.
- Select each metric that you want to display in the report.
- Click Apply to apply your selections to the report.
Changing metric thresholds
When you view a Heat Map or Comparison Analytics report, you can change the threshold for the metrics that are displayed in the report. Changing the thresholds of the metrics that are displayed in a report can make the report easier to read and interpret.
For example, increasing the lowest threshold setting eliminates some of the lower values from the report. You can specify a threshold for each enabled metric that is displayed in the report.
By increasing the threshold for the metric, you are essentially saying, "show the visualizations for the metric when it exceeds the defined threshold only, otherwise don’t display it". Heat map hot spots are rendered relative to the new data that is returned, they do not eliminate data points from a current 0-100% heat map threshold.
By default, threshold settings are grouped and can be edited as a group. Threshold settings for clicks, hovers, and hover-to-click metrics are grouped and use percentages as the beginning and ending threshold values. Threshold settings for average-hover-time and average-hover-to-click-time metrics are grouped and use time values (in seconds) as the beginning and ending threshold values. A lock icon is displayed next to each group of metrics. The icon displays a locked status when the threshold settings for the metrics within the group can be edited as a group. The icon displays an unlocked status when you can edit the threshold for each metric individually.
To change the threshold of a metric:
- Click Threshold from the toolbar at the top of the screen.
- Locate the threshold for the metric that you want to change.
- To change the threshold of a metric individually, select Edit Individually.
- To change the threshold for the group, make sure that Edit Individually is not selected. Then, locate the threshold settings for the first metric that is listed in the group.
- Use the threshold slider to adjust the beginning and the end values for the
threshold.Note: You can also enter a numeric value for the beginning and end threshold values.
- To see only the top indexed elements, select Display top elements
only and click Apply.
The index in this case is a reference to the element's "z-index", which is a CSS property that determines how the element is layered when the browser renders the page. Elements with a higher z-index are layered on top of elements with a lower z-index when the page is rendered.
Select this option if you want the overlay to disregard clicks on elements that are hidden beneath an element with a higher z-index. This type of customization can be helpful when you are analyzing pages with modals or other dynamic elements that pop up over the main page.
- Click Apply to update the overlay with your new threshold settings.
Filtering dimension values within an overlay
You can apply dimension filters to the data that is displayed in a cxOverstat overlay.
To filter a dimension value within a cxOverstat overlay:
- From the toolbar at the top of the overlay screen, click
For a Comparison Analytics overlay, click Filter or Segment.
- Select the dimension type that you want to filter.
Only the dimensions that are associated with the events that are capturing data for the overlay are available for selection.Note: You can enter a dimension type in the search field. As you type, the field provides a list of matching dimension types. You can select a dimension name from the updated list.
- Select the dimension values that you want to filter.
The list of dimensions values that are available for the dimension type are listed.Note: You can enter a dimension value in the search field. As you type, the field provides a list of matching dimension values that are associated with the selected dimension type. You can select dimension values from the updated list.
- Click Apply to submit your changes and update the overlay with the selected filters.
Defining a region of focus
You can use Sub-select in Heat Map or Comparison Analytics reports to define a region of focus on a web page and display the cxOverstat-related events that occurred within that region.
- From the toolbar at the top of the screen, click Sub-select to
bring focus to a specific region of the web page.
A window is drawn on the screen to identify the focus region. In addition, a menu is displayed that shows all of the metrics and segments that are enabled in the report. Each metric and segment is represented by the same icons that are used in the metrics legend. The icon for each metric is listed with the number of times that the metric occurs within the selected region.
- To resize the window, use your mouse to drag a side or corner of the window to expand or decrease the size of the window.
- To move the window to a new location on the page, place your mouse inside the window, then drag the region to a new location on the page.
- To further analyze the metric or segment in the Report Builder, hover over a metric or segment and click the Report icon.
Exporting data from cxOverstat
When you use BBR to view a visitor session, you can export cxOverstat usability data into a PDF or XML file. You can then import the data from the exported file into an application or database to generate reports, populate another database, or to share the data with others.
To export cxOverstat data:
- From the Portal, view a session in BBR.
- Click a page in the session that is configured to capture cxOverstat data.
- Click Overlays and select the overlay.
- Click Export Data and select the format type for the exported data.
Using drill-down links
Depending on the overlay, drill-down links are provided to open a session list that contains all applicable sessions or a preconfigured report in the Report Builder. Drill-down links are filtered by the cxOverstat event data and any applicable dimension filters, over the configured date range.
When you drill down to a Report Builder, the display report is segmented by any applicable dimensions. Segmenting does not display any included values in the dimension. If you want to see the values of a dimension, click and drag the dimension from the Segment to the x-axis.
After you drill down into a report, none of the cxOverstat dimensions are available for selection in the Dimension Selector. These dimensions are used in the basic definition of the report and are, therefore, already selected.
If you are provided direct links to BBR sessions or don't have a browser window open to the Portal, you might have to disable the pop-up blocker in your web browser so you can perform drill-downs in the Portal application.