Experience Analytics privacy enables the manipulation, masking, or removal of sensitive information in the request or response traffic. Based upon privacy rules that you configure, this data can be hidden in the traffic that is stored in the Experience Analytics database.
Note: Before you enable capture, you must configure privacy rules to prevent the unwanted capture of sensitive information, such as customer credit card numbers. If capture is enabled without appropriate privacy rules, unfiltered customer data can be forwarded to the Windows™ pipeline and stored in the Experience Analytics databases, where it can be searched by any Experience Analytics user with the appropriate permissions.
Privacy can be deployed in the PCA through the PCA Web Console.