With Acoustic™ Experience Analytics (Tealeaf) cxOverstat, you can visualize the behaviors of your visitors on each page of your web application. You can use cxOverstat to answer the following question: What is challenging about this page?
By identifying the locations on a page of greatest interest, you can begin to quantify and explore how and why negative outcomes are occurring on specific pages. For example, if 50% of customers are abandoning a business process at Step 3, then the web development team can focus attention on improving the usability of the Step 3 page. In this manner, you and your enterprise can make basic, significant improvements to your web application to provide a richer and easier customer experience.
cxOverstat provides the following overlays.
Use the Form Analytics overlay to evaluate the effectiveness of a form in capturing entered information and of how well visitors are able to complete the form In addition to information about data entry, the Form Analytics overlay can monitor dwell time on individual fields, which might be an indicator of customer struggle, and drop-off rates if the form was not completed.
Use the Link Analytics overlay to discover the most frequently clicked links on a page. Link Analytics overlays show the relative popularity of links, which informs web developers of any decisions to change the layout of a specific page or the overall navigation for the web application.
Use comparison analytics to isolate particular dimension values within a report. You can display up to a combination of up to 12 selected metrics, dimension, or dimension values in a Comparison Analytics overlay. The overlay provides visual insight about the user interaction with your web application. You can use this information to identify the user focus on a page and use this information to discover any design flaws with the page.
Use the heat map overlay to identify the regions of a page where visitors click, regardless of whether there is anything to click or not. Heat maps provide a useful means of identifying usability flaws; for example, if visitors are clicking a large logo at the top of the page, there might be expectations of a link back to the site's home page.
Use the attention map to identify the areas that are most consistently shown to visitors of the page. These areas are displayed as color bands and can be used to evaluate the objects on the page that are most frequently placed in front of the visitor, and the ones that are not receiving much attention.
Use the Contrast Analytics overlay to evaluate difficulties users might encounter when they view items on a website due to a lack of contrast between the foreground text and the background color. Contrast Analytics uses pins to signify violations of WCAG2.0 standards on cxOverstat-enabled web pages, and determines where the contrast issue is located.
Use the Accessibility overlay to evaluate the type of website issues that might affect users with visual, auditory, or physical impairment. The Accessibility overlay uses pins to identify page elements that violate WCAG 2.0 standards, categorizes these issues by severity, and provides additional information on the disabilities impacted. It specifically targets issues that might arise for people who use screen readers and other tools to access web pages.