SMS programs and our campaign manager can create multi-step customer communication paths involving SMS.
The provisioning team enables one of the SMS platforms for your organization. Before you can access SMS, your organization administrator must enable SMS for you at the user account level. You can confirm your access by going to Settings > User management | User accounts > select user > User permissions. If the Enable SMS checkbox is not visible, SMS is not available to your organization. Contact our support team to enable this feature.
One-way SMS messaging
Some types of messaging programs may only require a one-way communication to the consumer. The consumer cannot reply to this type of message.
The sender number can be set to an alphanumeric string, such as a brand name, depending on the rules and regulations in the country the message is sent to. Use the Sender ID and include details such as discount codes, passcodes, PIN numbers, or URLs in the message.
Example of a one-way message using an alphanumeric sender ID and contains a URL:
Alphanumeric sender ID: SMSMS Message: Thank you for your payment. Your account has been credited accordingly. For more information, go to www.[web address].com
Example of a one-way message using a numeric sender ID and contains a pin code:
Numeric sender ID: 732873 732873: Your single use pin is 9869
Two-way SMS messaging
Use the text-to-join program to create two-way messages. Depending on your country's requirements, you might use a long code, short code, or a sender ID to send a two-way message. The end user receives a mobile terminated (MT) SMS message and replies by sending a mobile originated (MO) SMS message. The MT going back to the end user in response to the MO (for example, "STOP") is sent on the long or short code.
Example of a two-way message sent by a long code:
Long code: +447537416169 Message: Please show this text in store to receive 30% off of all sportwear. Offer valid for this weekend only. To opt out please send STOP.
Example of a two-way message sent by a short code:
Short code: 87767 Message: Please show this text in store to receive 30% off of all sportwear. Offer valid for this weekend only. To opt out please send STOP.
When using a sender ID to send the message, make sure to include a valid phone number so the end user can reply to the message. If the end user replies to a message sent using a sender ID, the message fails to deliver because it originated from a sender ID, not a valid phone number.
Note: Acoustic Campaign also supports Free to End-User (FTEU) types of SMS messaging for the USA market.
SMS campaign programs
Well-executed SMS marketing campaigns are a highly effective marketing channel thanks to simple production, high open and read results, and higher end-user interactions than almost all other marketing campaign options. Acoustic Campaign SMS messaging provides a variety of campaign programs that suites any business’s marketing needs to boost return on investment (ROI):
Text to join program
Text to join is created to build a list of mobile numbers that can receive promotional SMS messages. This is required for both one-way and two-way messaging. For two-way messaging, set up a Mobile Originated (MO) keyword to capture the opt-in for the mobile user. After a mobile user text in the keyword to the short or long code, the mobile phone number is added to the database.
Mobile users enter a keyword and receive a confirmation SMS message. You can send one-time or recurring SMS messages to contacts that opt in to your program.
After you create a text to join program, you cannot delete it. This security measure eliminates the risk of having orphan consent records.
When a contact texts STOP, CANCEL, END, UNSUBSCRIBE, or, QUIT to the code, their mobile phone number is opted-out of all previously opted-in text to join programs on that code. If this code is shared by more than one organization and pod, the subscribed number is opted out from all text to join programs across all organizations and pods.
Text for info program
The text for info program uses a one-time SMS response to a specific keyword. It works well in numerous types of interaction, such as product, promotion, or service information, instantly providing your customers with the information they need.
If you are using a dedicated code, you need to set up and maintain SMS programs that process STOP and HELP keywords.
First, determine a keyword to use and a method of advertising the keyword and code (short or long) combination to engage your customers. After your customer texts the keyword to the code, they will receive a one-time SMS message that you previously configured.
Text for response program
Create a text for response program to send SMS marketing messages to customers who signed up via a web form. This enables a double opt-in process that confirms a user's desire to join a text messaging list.
To support this program, you will need to have an active text to join or a one-way program, and a published web form that will send the first opt-in message.
A multi-step SMS program enables you to create complex interactions with configurable conditions and responses. This program type is used for various flows, including surveys, quizzes, entries for contests or drawings, validations.
You can set up Acoustic Campaign landing page forms to capture double opt-in for countries that require it through web forms.
Text for email program
The text for email program enables a mobile user to submit their email address with a keyword to the designated short or long code. Their email is then added to the marketer's database as opted-in for email channel, and they receive an SMS confirmation of their submission.
When a mobile user texts the keyword and the email address, the autoresponder sends an email to the email address provided. In this case, the mobile user texts 'COUPONS firstname.lastname@example.org' and receives an email at the email address that is provided and the SMS user sees that John’s email address added to the database or updated with the email consent status.
Voting programs gather customer input and opinions by creating fun and engaging SMS polls. Collect mobile numbers with each vote and see what your audience has to say.
Use the voting program to collect and count specific responses. This program type can be used for polls or votes and automatically tallies up the responses, which can either be a keyword or a text string. Tallying is based on exact matches to other entries.
In the US, a client is required to have a dedicated short code that must meet US carrier approvals to run this type of program via SMS. Therefore, this program type is not available by default. Contact our support team to request access.
Engage audiences with SMS sweepstakes or contests using a competition program. There are three types of competitions, including: question and answer, prize draw, and instant winner.
First, configure the type of competition:
- Question and answer: This type of competition requires a call to action. It is configured so that each possible answer is a keyword and users only send in a keyword that corresponds to their answer.
- Prize draw: This competition is an entry collector. It accepts all entries into the program and enters them into the drawing. When a mobile contact sends an SMS text with the correct answer, it is counted as an entry. This type of program continues to run and collect entries until the end date. It allows you to set a unique reply when a participant tries to enter the competition after the end date. You can determine the winner by using the SMS campaign manager or exporting the participant list a CSV file and select the winner per the contest rules.
- Instant winner: The program can automatically identify the winners to the competition. The odds are selected from a list of pre-defined odds ranging from 1 in 10 to 1 in 10,000.
In competition programs, users send a text message from their mobile phones and the SMS campaign manager processes the entries. After the competition ends, the winner pool is considered complete and the winner selection feature becomes available, except in instant winner games. You can then export program data such as mobile users, incoming messages, and correct answers.
Competition is an advanced SMS program type. To run this type of competition in the US, you need to have a dedicated short code compliant with US carrier approvals. It is not available by default and requires provisioning. Contact our support team to request access.
SMS users must abide by their country's SMS legal rules and guidelines. See the SMS standards, consent, and compliance information section for details.