cxOverstat overlays help you visualize customer interactions with your web pages that are enabled with cxOverstat.
With cxOverstat, you can visualize the behaviors of your visitors on each page of your web application. From Browser Based Replay or the Snapshot Gallery, you can select a page and display multiple features as overlays directly over the replayed page. The visual reports allow for rapid and intuitive insights into visitor behavior and gives you the ability to customize a report by filtering the reported data.
You can display a cxOverstat overlay while you are viewing a session in Browser Based Replay (BBR) or while you are viewing snapshots in the Snapshot Gallery.
To open a cxOverstat overlay:
- Open a session in BBR or a snapshot in the Gallery.
- From the Overlays menu, select the overlay that you want to see.
The following table describes the overlays that are available through cxOverstat.
The Form Analytics overlay evaluates the effectiveness of a form in capturing entered information and how well visitors are able to complete it. In addition to information about data entry, the Form Analytics overlay can monitor dwell time on individual fields. If the form was not completed, this might be an indicator of customer struggle and drop-off rates.
The Link Analytics overlay indicates the most frequently clicked links and hovered links on a page. Link Analytics overlays show the relative popularity of links, which informs web developers of any need to change the layout of a specific page or the overall navigation for the web application.
With the Comparison Analytics overlay, you can visually identify customer interaction with a web page and create custom reports by filtering captured metrics and segmenting dimension data within the overlay. You can create a single report that displays the patterns of two metrics or create a more detailed report that compares how different groups of users are interacting with the web page. From here, you can identify any usability issues that might have an impact on a specific user segment.
The Heat Map overlay identifies the regions of a page where visitors click or hover, regardless of whether there is anything to click or not. Heat Maps provide a useful method of identifying usability flaws; for example, if visitors are clicking a large logo at the top of the page, there might be expectations of a link back to the site's home page.
The Attention Map displays color bands within the browser window to identify the areas that are most consistently shown to visitors of the page. These color bands can be used to evaluate the objects on the page that are most frequently placed in front of the visitor, and the ones that are not receiving much attention.
The Accessibility Analytics overlay evaluates the type of website issues that might affect users with visual, auditory and physical impairment. Accessibility Analytics uses pins to show where issues exist on a cxOverstat-enabled web page.
The Contrast Analytics overlay evaluates difficulties users might encounter when viewing items on a website due to color contrast. Contrast Analytics uses pins to show where color contrast issues exist on a cxOverstat-enabled web page.