Using a color-banding mechanism, an attention map identifies the areas that are most consistently displayed in the visitor's browser window.

For example, if the color clearly shifts from yellow to red across a single line, that indicates where the bottom of the screen is displayed for most visitors. This line, which is known as the "fold," is a sharp delineator between content that is likely to be viewed and processed by visitors and content that is not.

cxOverstat monitors the areas that are framed by your visitors and transmits that coordinate information on a periodic basis. cxOverstat monitors attention in the vertical access only; all points across the same horizontal band are marked in the same color. Horizontal attention is not currently supported.

Each page is divided into 10-pixel increments. For each segment, cxOverstat tracks the amount of time that it is viewed. This total time is then compared to the average for the page. Based on the computed result, a color-appropriate banding is displayed.

When cxOverstat attention data is transmitted, all data is averaged and normalized to the destination browser's dimensions. Attention data that is displayed on one browser looks like attention data that is displayed on another one being used at a different screen resolution, for example.

You can open a report that contains the events and optional dimensions that track Attention Map data for the specified date range. Click View Report in the toolbar to open the report in the Report Builder. The report contains all of the events that track attention information with any dimensions you specify in the overlay that is also specified in the report.