You can compare metrics or dimensions side-by-side, as well as segment data, by using the Comparison Analytics overlay. The Comparison Analytics user interface gives you the ability to customize a report that can be used to isolate user interactions with a web page.
You can use this information to help identify the user focus on a page. This information can be used to discover design flaws with a web page. The report can be exported to a PDF file or to a Microsoft Excel file that can then be imported into a presentation or into another reporting tool.
Use the opacity toggle to display only the metrics that match the selected opacity levels. Toggling the opacity level gives you the ability to generate a more meaningful report by hiding values with low frequency or impact.
The frequency of each metric is represented by the color opacity of each symbol in the report. Frequency is divided into 5 levels of opacity. When you view the opacity toggle from left to right, the first clickable selection represents a frequency of 100% through 80%. Each additional selection represents a 20% decrease in frequency. The last clickable selection represents a frequency of 20% through 1%.
When segments are applied to the overlay, a legend toggle becomes available for each enabled metric.
Web application metrics
These metrics for web applications are recorded into dimensions that are related to cxOverstat and are visually represented through the overlay:
|Clicks||Displays all of the clicks for a page.|
|Hovers||Captures each hover point on a page. A hover is when the mouse pointer is placed on top of an object for more than 1 second. The object does not need to be clicked to capture this data.|
|Hover-to-click||Hover-to-click captures each time that an object was hovered on for more than 1 second and then the object was clicked.|
|Avg hover time||Average hover time captures the average amount of time that an object is hovered on without being clicked. The unit of time is measured in seconds. The object data also displays how many times the object was hovered on.|
|Avg hover-to-click time||Average hover-to-click captures the average amount of time that an object is hovered on before it is clicked. The unit of time is measured in seconds. The object data also displays how many times the object was hovered on and then clicked.|
Mobile application metrics
These metrics for mobile applications are recorded into dimensions that are related to cxOverstat and are visually represented through the overlay:
|Taps||Taps captures the number of times the user made a single tap gesture on a mobile device.|
|Double taps||Double tap captures how many times a user made a double tap gesture on a mobile device.|
|Swipes||Swipes captures the number of times the user did a swipe on a mobile device.|
Segmenting dimension values within an overlay
You can add dimension-value segments to a Comparison Analytics overlay to isolate particular dimension values within the report.
For example, you might want to see the click and hover metrics for each browser that was used to view the web page. In this scenario, you can apply dimension value segments to the overlay. You can select up to six browser types for the dimension values. This combination of selected metrics and dimension values would equal the maximum of 12 items that can be displayed in the overlay.
To segment a dimension value within a cxOverstat Comparison Analytics overlay:
- From the toolbar at the top of the overlay screen, click Filter or Segment.
- Select the dimension type that you want to segment in the report.
Only the dimensions that are associated with the events that are capturing data for the overlay are available for selection.Note: You can enter a dimension type in the search field. As you type, the field provides a list of matching dimension types. You can select a dimension name from the updated list.
- Select the dimension values that you want to filter.
- Click Segment to submit your changes and update the overlay with the selected filters.