The Link Analytics overlay displays numeric information about the links that visitors interact with on the current page. This overlay is useful in assessing the order and positioning of links on the page to ensure that visitors are being properly cued to select the objects of greatest utility.
The Link Analytics overlay enhances the heat map overlay with quantitative data that indicates the percentage of clicks for each pinned object on the page as compared to the total number of clicks per page. You can also export the data to the report builder for further analysis.
Click-rate metrics
The default metric that is displayed in the Link Analytics overlay is the click-rate metric.
| Analytic | Description |
|---|---|
| Click-rate | Click-rate captures the number of times that the object was clicked compared to the total number of clicks for the web page. The percentage that is displayed is calculated by dividing the number of clicks that are recorded for the object by the total number of clicks for the page. The object data also displays how many times the object was clicked. |
| Hover-rate | Hover-rate captures how many times an object was hovered on for more than 1
second. A hover is when the mouse pointer is placed on top of an object. The object does not need to
be clicked to capture this data. The object data also displays how many times the object was hovered
on. The hover-rate percentage is calculated by dividing the total number of hovers that are recorded for the object by the total number of hovers for all objects on the page. Note: The
default time value to register a hover is one second. You can change this value in the UI Capture SDK. |
| Hover-to-click | Hover-to-click captures the number of times that an object was hovered on for
more than 1 second and then the object was clicked. The hover-to-click percentage is calculated by dividing the total number of hover-to-click actions that are recorded for the object by the total number of hover-to-clicks for all objects on the page. Note: The default time
value to register a hover is one second. You can change this value in the UI Capture SDK. |
| Avg hover time | Average hover time captures the average amount of time that an object is
hovered on without being clicked. The unit of time is measured in seconds. The object data also
displays how many times the object was hovered on. Note: The default time value to register a hover
is one second. You can change this value in the UI Capture SDK. |
| Avg hover-to-click | Average hover-to-click captures the average amount of time that an object is hovered on before it is clicked. The unit of time is measured in seconds. The object data also displays how many times the object was hovered on and then clicked. |
| Analytic | Description |
|---|---|
| Tap | Taps captures the number of times the user made a single tap gesture on a mobile device. |
| Double tap | Double tap captures how many times a user made a double-tap gesture on a mobile device. |
| Swipes | Swipes captures the number of times the user did a swipe on a mobile device. |
Modifying the Link Analytics overlay display
In the Link Analytics overlay, a pushpin is shown next to objects that are clicked or hovered by a statistically significant percentage of visitors.
- By default, the top 20 elements are displayed.
- In the top toolbar, you can apply dimensional filters to the displayed overlay.
- In the top toolbar, you can change the range of dates that are displayed in the overlay data.
- Pushpins are numbered to indicate the popularity ranking of the percentage of visitors who clicked the object. For example, by default, the number 1 pushpin is the most popular object clicked on the page.
- Highlighted pushpins represent the five most popular objects on the web page.
- Located next to the pushpin is the click-rate percentage, which is the percentage of users who clicked the object.
- When screen objects appear in the same location, pushpins are cascaded to prevent one pushpin
from covering another. The overlay draws a line between the pushpin and the location of the web page
where the clicks occurred.Note: If you drag a pushpin on top of another pushpin, the pushpin that you just moved hides the pushpin below it. You can click and drag any push pin to a new location on the screen. An indicator line ties the pushpin to the object