Geofencing means sending different mobile app messages to a mobile user based on their location. In this scenario, you use location attributes that are based on a user's distance from a store to send different mobile app messages to mobile users.

This scenario assumes the following conditions:

• A mobile push-enabled database is set up for the contact source.
• DLA is provisioned for the organization.
• The location administrator, developer, and marketer have appropriate privileges to access Campaign.
• The location attributes are already defined for your organization.

Steps for the location administrator

1. In Device Location Awareness (DLA), create a site for each store, add two zones to each site, and add geofences to the zones. The first zone triggers the mobile app message for nearby customers and the second zone triggers the mobile app message for far-away customers. Repeat the following steps for each store.
   1. Go to the sites list page and click Add new site.
   2. Provide site information and then save the site definition.
   3. Create the first zone for the site: select the site in the hierarchy and click the Zone icon.
   4. Enter a name and description for the first zone, select the distance: near location attribute, and save the zone definition.
   5. Add a geofence to the first zone: select the zone in the site hierarchy and click the Geofence icon.
   6. Enter a name, description, and radius for the geofence, and then save the geofence definition. In this scenario, enter 500 m for the radius. Do not change the default dwell time.
   7. Create the second zone for the site by repeating all the steps for the first zone, but this time choose the Distance: far location attribute.
   8. Add a geofence to the second zone using the same steps as for the first geofence, but enter 6 km for the radius.

Steps for the developer

1. Integrate the Acoustic Mobile App Messaging SDK. For instructions, go to Mobile SDK overview.
2. Configure the SDK for integration with beacons. For instructions, go to: Device Location Awareness.

Steps for the marketer

Create a simple mobile app message

1. In Acoustic Campaign, go to Content > Mobile messages and click Create mobile app message. The Select message draft page opens.
2. Click New draft to open the Set up your message page.
3. Set up the message by selecting an app group, a contact source from a mobile app message database, and the Simple mobile app message type. Provide a delivery name, location, and campaign name, and then click Continue.
4. Enter the message content. Depending on the platform(s) you want to send the message to, click the Enter Android content or Enter iOS contet tab(s). When you are finished configuring the messages, click Continue. The Finalize your message page opens.
5. Click Publish and Continue to publish the mobile app message. The Confirm and publish window opens.
6. Review the information about the mobile app message and then click Publish to make the mobile app message available to programs.

Create a program that sends the mobile app message to users who enter a geofence at a store

1. In the Campaign menu, select Automation > Programs and click the Create new program button.
2. In the template gallery, click the Autoresponder tile to open the program canvas.
3. Click Settings. In the Edit program settings page.
4. In the Program name field, provide a name for the program.
5. Click the Select contact source button, choose a mobile push-enabled database, and click Done.
6. Select Add contacts when the following events occur: and then choose the Universal behavior option from the Add behavior dropdown.
7. Select Location – Entered a geofence and click Configure. In this scenario, the trigger is based on the appKeys of the apps running on the mobile devices and the distance: near location attribute.
   1. Select appKey, contains one of the following, and all your app keys.
   2. Click the Plus sign and then select locationAttributeIDs, contains one of the following, and distance: near. Click Apply to save the event.
8. If you want the program to repeat and send the message more than once, check the Allow contacts to repeat program box and enter the number of days.
9. In the Start program on field, specify a start date.
10. Click Save and edit flow. The Autoresponder window opens.
11. Click Configure in the Autoresponder tile. The Configure step window opens.
12. Set the interaction to Send mobile app message and click Configure.
13. In the Select a mobile app message window, go to the App group drop-down and select the app group that is associated with your published message. Choose the mobile app message that you published in step 8 and then click Done.
14. Review the mobile app message configuration. In this scenario, you are not configuring frequency limits. Click Apply. 
15. In the Configure step window, click Apply to save the program. The Autoresponder window opens.
16. Click Activate to start. The Confirm active program window opens. Click Activate to confirm that you want to activate the program.
17. Create a simple mobile app message "You're 10 minutes away from our store" and publish it. Follow the instructions for the welcome message. When you configure the Android device, enter "You're near our store" as the title and "Just 10 minutes away" as the notification message.
18. Create a program that sends the "You're near our store" mobile app message to users who drive within 6 km of a store. Follow the instructions for the previous program. When configuring the geofence location, select appKey, contains one of the following, and all your app keys. Click the plus sign and then select locationAttributeIDs, contains one of the following, and distance: far.