To get you up and running fast, Digital Analytics provides you with preconfigured, preprocessed Standard dashboards.

The default configuration of a Standard dashboard contains visualizations and metrics that are based on your client ID's vertical and is your default view of the dashboard.

You can customize Standard dashboard views, switch between views, mark a view as the primary view, send views by email, and share views with other users, but you cannot delete the default view.

Standard dashboards are located under the Real-time and Enterprise folders in the Dashboards panel. Check out the following descriptions of Standard dashboards default views:

Real-time dashboards: KPI Trends

The KPI Trends dashboard shows the following visualizations allowing you to see how your KPIs are trending in real-time.

Widget	Retail metric	Financial Services metric	Travel metric	Content metric	Content Hybrid metric
KPI Widget - Progress Bar	Sales	Applications	Revenue	NA	Sales
KPI Widget - Line	Sales	Applications	Revenue	NA	Sales
KPI Widget - Line	Avg Order Value	Items/Order	Revenue/Booking	NA	Avg Order Value
KPI Widget - Progress Bar	Page Views	Page Views	Page Views	Page Views	Page Views
KPI Widget - Line	Page Views	Page Views	Page Views	Page Views	Page Views
KPI Widget - Line	Page Views/Session	Page Views/Session	Page Views/Session	Page Views/Session	Page Views/Session
KPI Widget - Progress Bar	Orders	NA	Bookings	NA	Orders
KPI Widget - Line	Orders	NA	Bookings	NA	Orders
KPI Widget - Line	Items/Order	NA	Room Nights/Booking	NA	Items/Order
KPI Widget - Progress Bar	Sessions	Sessions	Sessions	Sessions	Sessions
KPI Widget - Line	Sessions	Sessions	Sessions	Sessions	Sessions
KPI Widget - Line	Session Conversion Rate	Application Conversion Rate	Session Conversion Rate	Session Conversion Rate	Session Conversion Rate

Real-time dashboards: Merchandise

The Merchandise dashboard shows the following visualizations of your merchandise metrics:

Widget	Retail metric	Financial Services metric	Financial Services metric	Content metric	Hybrid Content metric
KPI Widget - Progress Bar	Items Ordered		Room Nights	NA	Items Ordered
KPI Widget - Line	Items Ordered		Room Nights	NA	Items Ordered
KPI Widget - Line	Items/Order		Room Nights/Booking	NA	Items/Order
Report Widget - Product	Top 10 Products	Top 10 Applications	Top 10 Properties	NA	Top 10 Products
KPI Widget - Bar - Last 24 hours	Sales	Applications	Revenue	NA	Sales
KPI Widget - Number	Sessions			NA	Sessions
KPI Widget - Number	Average Items in Cart	Active Shopping Carts	Initiated Room Nights	NA	Average Items in Cart

Real-time dashboards: Sessions Analysis

The Sessions Analysis dashboard shows the following visualizations of your session metrics:

Widget	Retail metric	Financial Services metric	Travel metric	Content metric	Hybrid Content metrics
KPI Widget - Bar - Last 24 hours	Sessions	Sessions	Sessions	Sessions	Sessions
KPI Widget - Line	New Sessions	New Sessions	New Sessions	New Sessions	New Sessions
KPI Widget - Line	Repeat Sessions	Repeat Sessions	Repeat Sessions	Repeat Sessions	Repeat Sessions
KPI Widget - Number	Sessions	Sessions	Sessions	Sessions	Sessions
KPI Widget - Line	MMC Sessions	MMC Sessions	MMC Sessions	MMC Sessions	MMC Sessions
KPI Widget - Line	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions
KPI Widget - Line	Referral Sessions	Referral Sessions	Referral Sessions	Referral Sessions	Referral Sessions
KPI Widget - Line	Direct Load Sessions	Direct Load Sessions	Direct Load Sessions	Direct Load Sessions	Direct Load Sessions
KPI Widget - Line	Avg Sessions Length	Avg Sessions Length	Avg Sessions Length	Avg Sessions Length	Avg Sessions Length

Enterprise dashboards: KPI Trends

The KPI Trends dashboard shows the following visualizations allowing you to see how your KPIs are trending across the enterprise:

Widget	Retail metrics	Financial Services metrics	Travel metrics	Content metrics	Content Hybrid metrics
KPI Trend Line	Sales	Avg Session Length	Revenue	Avg Session Length	Sales
KPI Trend Line	Avg Order Value	Average Order Value	Revenue/Booking	On-site Searches/Session	Avg Order Value
KPI Trend Line	Orders	Applying Sessions	Bookings	Page Views/Session	Orders

Enterprise dashboards: Site Traffic Comparison

The Site Traffic Comparison dashboard shows the following visualizations allowing you to compare site traffic across your enterprise.

Widget	Retail metrics	Financial Services metrics	Travel metrics	Content metrics	Content Hybrid metrics
KPI Trend Line	Direct Load Sessions	Direct Load Sessions	Direct Load Sessions	Direct Load Sessions	Direct Load Sessions
KPI Trend Line	MMC Sessions	MMC Sessions	MMC Sessions	MMC Sessions	MMC Sessions
KPI Trend Line	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions
KPI Trend Line	Referral Sessions	Referral Sessions	Referral Sessions	Referral Sessions	Referral Sessions
Conversion & Marketing	Widget applied	Widget applied	Widget applied	Widget applied	Widget applied

Enterprise dashboards: Marketing Channels

The Marketing Channels dashboard shows the following visualizations of your marketing channel metrics:

Widget	Retail metrics	Financial Services metrics	Travel metrics	Content metrics	Content Hybrid metrics
Report - Channels Summary	Avg Session Length - same day	Avg Session Length - same day	Avg Session Length - same day	Avg Session Length - same day	Avg Session Length - same day
(Include Compare Option)	Sessions - same day	Sessions - same day	Sessions - same day	Sessions - same day	Sessions - same day
	Bounce Rate - same day	Bounce Rate - same day	Bounce Rate - same day	Bounce Rate - same day	Bounce Rate - same day
	Page Views - same day	Page Views - same day	Page Views - same day	Page Views - same day	Page Views - same day

Enterprise dashboards: Visitor Trending

The Visitor Trending dashboard shows the following visualizations allowing you to analyze visitor trends across the enterprise:

Widget	Retail metrics	Financial Services metrics	Travel metrics	Content metrics	Content Hybrid metrics
KPI Trend Line	Sessions	Sessions	Sessions	Sessions	Sessions
KPI Trend Line	MMC Sessions	MMC Sessions	MMC Sessions	MMC Sessions	MMC Sessions
KPI Trend Line	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions	Natural Search Sessions

Enterprise dashboards: Visitor Loyalty

The Visitor Loyalty dashboard shows the following visualizations allowing you to analyze visitor loyalty:

Widget	Retail metrics	Financial Services metrics	Travel metrics	Content metrics	Content Hybrid metrics
KPI Trend Line	Repeat Sessions	Repeat Sessions	Repeat Sessions	Repeat Sessions	Repeat Sessions
KPI Trend Line	Sessions	Sessions	Sessions	Sessions	Sessions
KPI Trend Line	Bounce Rate	Bounce Rate	Bounce Rate	Bounce Rate	Bounce Rate

Enterprise dashboards: Traffic Sources

The Traffic Sources dashboard shows the Conversion & marketing widget allowing you to analyze traffic across the enterprise.

Enterprise dashboards: Goals

The Goals dashboard shows the following visualizations allowing you to see whether or not you are meeting your business goals:

Widget	Retail metrics	Financial Services metrics	Travel metrics	Content metrics	Content Hybrid metrics
Report - Top Line Summary	Events/Sessions	Events/Sessions	Events/Sessions	Events/Sessions	Events/Sessions
(Include Compare Option)	Events Completed	Events Completed	Events Completed	Events Completed	Events Completed
	Event Points	Event Points	Event Points	Event Points	Event Points
	Event Points/Session	Event Points/Session	Event Points/Session	Event Points/Sessions	Event Points/Session
	Avg Time Per Page	Avg Time Per Page	Avg Time Per Page	Avg Time Per Page	Avg Time Per Page
Report - Top Line NEW TAB	Avg Time Per Page	Avg Time Per Page	Avg Time Per Page	Avg Time Per Page	Avg Time Per Page
(Include Compare Option)	Avg Session Length	Avg Session Length	Avg Session Length	Avg Session Length	Avg Session Length
	Avg Repeat Session Length	Avg Repeat Session Length	Avg Repeat Session Length	Avg Repeat Sesson Length	Avg Repeat Session Length
	Avg New Session Length	Avg New Session Length	Avg New Session Length	Avg New Session Length	Avg New Session Length
	Page Views/Session	Page Views/Session	Page Views/Session	Page Views/Session	Page Views/Session
	Sessions	Sessions	Sessions	Sessions	Sessions

Enterprise dashboards: Campaigns

The Campaigns dashboard shows the following visualizations allowing you to analyze the effectiveness of your campaigns:

Widget	Retail metrics	Financial Services metrics	Travel metrics	Content metrics	Content Hybrid metrics
Report - Marketing Vendors	Sales	Sales	Sales	NA	Sales
(Default Report)	Sessions	Sessions	Sessions	NA	Sessions
	Orders	Orders	Orders	NA	Orders
	Page Views	Page Views	Page Views	NA	Page Views
Report - Top Line Summary	Sales	Sales	Sales	NA	Sales
(Include Compare Option)	Buying Sessions	Buying Sessions	Buying Sessions	NA	Buying Sessions
	Bounce Rate	Bounce Rate	Bounce Rate	NA	Bounce Rate
	Avg Order Value	Avg Order Value	Avg Order Value	NA	Avg Order Value
	Sessions	Sessions	Sessions	NA	Sessions
	NA	NA	NA	NA