Acoustic Capture Utility tags – Acoustic Help Center

Exchange Capture provides a set of utility tags that can be used to add page content or functionality dynamically.

These utility tags are defined in the same way as any other Capture tag. Typically, there are two different versions of the utility tags allowing their placement in deployment groups that use either the head container or the default container. There may be some variation in the two versions of a tag as their placement in the head or body of the web page require tag fields appropriate to their placement. As with any other Capture tag, once the tag fields are defined and the custom tag saved, the custom tag will be added to the Capture Utilities tag list.

Add/Replace Content in Default

The Capture Add/Replace Content in Default tag inserts or replaces the content in the parent container, depending on the value selected in the second tag field, with the HTML code defined in the New Content field.

Add/Replace Content in Head

The Capture Add/Replace Content in Head tag allows the user to replace or add content in the parent container in a Head page group.

The Add/Replace Content in Head tag is included only to allow a head page group to contain the tag in the unlikely event that is required. The tag will insert or replace content, depending on the value selected in the second tag field, with the HTML code defined in the New Content field.

Load Function in Default

The Capture Load Function in Default tag allows the client to define a JavaScript function in a Default Section page group.

The Function JavaScript Code field is the code within the function and the Function Parameters field should contain any function parameters needed by that code. The Function JavaScript Code field is a comma delimited field.

Load Function in Head

The Capture Load Function in Head tag allows the client to define a JavaScript function in a Head Section page group.

Load Library in Default

The Capture Load Library in Default tag is designed to be used with Default Container Page Groups.

The library is loaded in the Body section of the page. This tag has the following fields

Required URL for the library
Optional field to assign an ID to the library
Callback function

The callback function does not allow parameters to be passed and its value should be the JavaScript code for that function. This tag creates that function and calls it when the library loads.

Load Library in Head

The Capture Load Library in Head tag is designed to be used with Head Container Page Groups.

The library is loaded in the Head section of the page. This tag has the following fields

Required URL for the library
Optional field to assign an ID to the library
Callback function

The callback function does not allow parameters to be passed and its value should be the JavaScript code for that function. This tag creates that function and calls it when the library loads.

Load Pixel in Default

The Capture Load Pixel in Default tag sends a pixel request in the default section.

If the Pixel type chosen is IMAGE and there are no parameters other than the optional cache buster, the image request is created in memory and does not affect page registration.

If the pixel type is IMAGE or IFRAME and the Parent Div field has a value, the pixel is inserted in the Parent Div using the appropriate tag fields. The Parent Div is required for the IFRAME pixel type.

Load Pixel in Head

The Capture Load Pixel in Head tag sends a pixel request in the head section.

Because the pixel request is sent in the head, there are no other required tag fields other than an optional cache buster. The image request is made in memory and does not affect the page registration.

Manual Link Click Tag in Default

The Capture Manual Link Click tag fires a link click tag.

The Manual Link Click tag is designed to mimic the standard link click tag that Digital Analytics automatically adds to the links collection on a page. The tag is designed to be used in the onclick event of clickable objects and should be bound to the Object Event or to a function called by the onclick event of that object.

Manual Pageview Tag in Default

The Capture Manual Pageview tag in Default tag has all the same parameters as the Acoustic standard pageview tag but also allows the user to set the destination and referring URL values.

The Manual Pageview tag in Default tag is used to “pretag” pages that are either untaggable such as PDF files or to track off site pages. This tag is usually placed in an anchor tag, onclick event, or a similar object that takes the visitor to the target page.

This tag should be used only when the destination or referring URL values need to be set to something different than the web page. This version allows the tag to be included in Default container page groups.

Manual Pageview Tag in Head

The Capture Manual Pageview in Head tag has all the same parameters as the Acoustic standard pageview tag but also allows the user to set the destination and referring URL values.

The Manual Pageview in Head tag is used to “pretag” pages that are either untaggable such as PDF files or to track off site pages. This tag is usually placed in an anchor tag, onclick event, or a similar object that takes the visitor to the target page.

This tag should be used only when the destination or referring URL values need to be set to something different than the web page. This version allows the tag to be included in Head container page groups.

Retrieve Acoustic Analytics Cookie ID

The Capture Retrieve Acoustic Analytics Cookie ID is designed to run in the head. It populates the JSON object, Acoustic_Analytics_CookieID in the digitalData object attribute collection.

The Retrieve Acoustic Analytics Cookie ID Utility does not have parameters. It should be loaded prior to any other tags in a page group. The Acoustic_Analytics_CookieID is useful in providing a unique identifier for the visitor on a particular device.