Real-time dashboards – Acoustic Help Center

The real-time dashboard delivers data in real-time. Digital Analytics provides a configurable set of dashboards that stream customer information directly to you, visually attractive and comprehensively.

You can add any combinations of widgets and labels to the dashboard as if you were sketching scenarios on a whiteboard, only with real streaming data.

Note: Most Digital Analytics clients use a session timeout rule of 30 minutes (the industry standard). This means that if a visitor makes a click after 30 minutes or more of inactivity, that click initiates a new session. Therefore, if you choose a value other than 30 minutes, you may see data inconsistencies between this application and other Digital Analytics reports.

Create a Real-time dashboard

Click Create (+) in the Dashboards panel and then click Real-time. If you are creating a dashboard for the first time, click Create Dashboards in the Dashboards view and then click Real-time.
Enter a name.
Drag and drop to add widgets from the Create dashboards panel.
Widgets let you quickly view specific sets of data in your dashboard. They are automatically generated and updated when you add them. For example, you can have as many instances of the following widgets in a view as needed:

Report shows detailed information for Conversion Events, Marketing Programs, Products, Search Engines, and Marketing Vendors. You can also see a list of the most recent results for selected metrics in the Recent Items report.
KPI shows a graphical representation of selected KPIs from your Top Line Metrics. They can be visualized as a trend line, cumulative trend line, hourly bar chart, progress bar, or number.
Text allows you to add explanatory labels.
Conversion Funnel represents your site's session conversions, showing how visitors are progressing through your site's primary conversion points in real-time.

After you click the Create button, your dashboard is added to the My dashboards folder under the Real-time folder.

You can click the widget's three-dot menu to select customize, copy, or delete.

Add the Report widget

Drag the Report widget from the Create dashboard panel.
Enter a name for the widget.
Select a report type:
- Conversion events - Configure the following options:
  - Display top - Select 5 or 10 to specify the number of results.
  - Metrics - Select the Conversion events metrics that you want in the report. For example, you might want the report to show only the Events initiated metric. The report is sorted based on the first metric that you select.
- Marketing programs - Configure the following options:
  - Display top - Select 5 or 10 to specify the number of results.
  - Metrics - Select the Marketing programs metrics that you want in the report. For example, you might want the report to show only the Orders metric. The report is sorted based on the first metric that you select.
- Products, Search engines, Marketing vendors - Configure the following option:
  - Display top - Select 5 or 10 to specify the number of results.
- Recent items - Configure the following options:
  - Item - Select a metric for the report. Available options include Recent natural search terms, Recent on-site search terms, Recent pages browsed, Recent products browsed, Recent products sold, and Recent referring sites.
  - Display top. Select 5 or 10 to specify the number of results.
Click Apply. You will be taken to the main dashboard, where you need to click Apply again.
Repeat these steps for each report type that you want to add.

The Report widget is added to the dashboard and displays a tab for each report type you add. You can use the following icons on the Report widget to perform actions on the widget:

Icon	Description
	Click Customize to edit the widget.
	Click Export to download the widget as a CSV file to your computer. Check out Export dashboards and widgets.
	Click the Three-dot menu to copy or delete the widget.

The Real-time dashboard allows you to add the following types of reports to your dashboard.

Recent Items

It shows the most recent results (5 or 10) for the selected dimensions.

Recent items dimensions	Description
Recent Pages Browsed	The ten pages most recently browsed by visitors to your site.
Recent Products Browsed	The ten products most recently browsed by visitors to your site.
Recent Products Sold	The ten products most recently bought by visitors to your site.
Recent Natural Search Terms	The ten search terms most recently entered into external search engines, which brought visitors to your site.
Recent On-Site Search Terms	The ten search terms most recently entered into your on-site search engine.
Recent Referring Sites	The ten sites that most recently referred visitors to your site.

Conversion Events

Conversion Events shows a detailed listing of the top conversion events (the completion of non-commerce business objectives as determined by the conversion event tag).

Note: You can download up to the top 25,000 rows on this report type by clicking the Export in the widget.

When you add at least one optional metric from the table, the report shows the top (5 or 10) conversion events since midnight, with columns for each selected optional metric and all default metrics.

Default/optional	Conversion event metrics	Description
Default	Event Category	The category for this event.
Default	Event	The event name or ID.
Optional	Event Points	The number of event points accumulated.
Optional	Events Initiated	The number of events that have been initiated.
Optional	Events Completed	The number of events that have been completed.

Marketing Programs

Marketing Programs shows a detailed list of the top marketing programs (unique Vendor-Category-Placement-Item strings determined by the Marketing Management Center (MMC) parameters).

Note: You can download up to the top 25,000 rows on this report type by clicking Export in the widget.

When you add at least one optional metric from the table, the report shows the top (5 or 10) conversion events since midnight, with columns for each selected optional metric and all default metrics.

Default/optional	Marketing program metrics	Description
Default	Vendor	The vendor name for this program.
Default	Category	The category.
Default	Placement	The placement.
Default	Item	The item name or ID.
Optional	Sales	The total sales.
Optional	Orders	The total number of orders.
Optional	Sessions	The total number of sessions.
Optional	Page Views	The total number of page views.
Optional	Event Points	The total number of event points.

Products

Products show a detailed listing of the top products sold.

Note: You may download up to the top 15,000 rows on this report type by clicking Export in the widget.

The top (5 or 10) products with the highest sales since midnight display the information in the following table.

Product metrics	Description
Product Id/Product	The product ID and Product name.
Sales	The total value of sales since midnight.
Sessions	The number of buying sessions since midnight.
Items Sold	The number of items sold since midnight.
Property metrics	Description
Property Id/Property	The Property ID and Property name.
Revenue	The total revenue since midnight.
Sessions	The number of buying sessions since midnight.
Room Nights	The number of room nights booked since midnight.

Search Engines

Search Engines displays a detailed listing of the top referring search engines by which visitors accessed your site via natural or organic search (not paid advertisement - paid search appears in the Marketing Programs report type if the destination page included the MMC parameters).

Note: You can download up to the top 5,000 rows on this report type by clicking the Export in the widget.

The top (5 or 10) search engines that have sent the most traffic to your site since midnight are displayed, showing the information in the following table.

Search engine metrics	Description
Search Engines	The search engine domain.
Sales	The total values of sales since midnight.
Revenue	The total revenue since midnight.
Room Nights	The number of room nights booked since midnight.
Sessions	The number of sessions since midnight.
Total Shipping & Handling	The total shipping and handling on sales since midnight.
Orders	The number of orders since midnight.

Marketing Vendors

Marketing Vendors shows a detailed listing of the top marketing program vendors (unique Vendor strings - the first parameter of the Vendor-Category-Placement-Item string as determined by the MMC parameters).

Note: You can download up to the top 5,000 rows on this report type by clicking Export in the widget.

The top (5 or 10) vendors responsible for the highest sales on your site since midnight are displayed, showing the information in the following table.

Vendor metrics	Description
Vendors	The vendor name.
Sales	The total value of sales since midnight.
Sessions	The number of sessions since midnight.
Total Shipping & Handling	The total shipping and handling on sales since midnight.
Orders	The number of orders since midnight.

Add the KPI widget

Click the KPI widget in the Create dashboard panel.
Enter a name for the widget.
Select a visualization: Numbers, Trend line, Hourly bar chart, and Progress bar.
Select a metric. If you select the Progress bar chart or Numbers, you can add up to four metrics by clicking Add another metric. To remove a metric from the list, click Delete.
If you select the Hourly bar chart, you can choose the following options:
- The cumulative trend for supported metrics. To see a list of supported metrics, check out the Cumulative trend.
- Last 24 hours plots figures for the previous 24 hours.
- Show projected plots projected figures up to 12 AM.
If you select Trend line, you can select Last 24 hours or Show projected plots projected.
Click Apply. Repeat these steps for each KPI widget that you want to add.

Types of visualizations

Numbers

The Numbers widget shows the last known quantity of the metric. The value is updated every 5 minutes.

Trend line

The Trend line widget is updated every 5 minutes, showing the metric quantity for 5 minutes. By default, the line chart shows data from midnight. Select Last 24 hours or Show projected (up to 12 AM) to change the time range.

In the widget, hover along the time axis to show the exact value of the metric and the time that the value occurred.

Unless indicated otherwise, metrics are updated within 5 minutes of the event and include events that took place during the preceding 5 minutes.

Trend widget metrics
Avg Items in Carts	The average number of items placed in each shopping cart.
Avg Order Value	The average order value.
Avg Session Length	The average length of each session.
Buying Sessions*	The number of sessions in which one or more products have been bought.
Direct Load Sessions	The number of sessions that cannot be attributed to a search engine, a referral site, or a Marketing Management Center (MMC) link.
Element Views	The total number of intra-page elements viewed.
Event Points	The total number of event points.
Events Completed	The total number of conversion events (as defined by the conversion event tag) completed.
Events Initiated	The total number of conversion events (as defined by the conversion event tag) initiated.
Items Ordered	The total number of items ordered.
Items per Order	The average number of items per order.
MMC Sessions	The number of sessions initiated by clicking an MMC link.
Natural Search Sessions	The number of sessions began with a visitor arriving at your site from a search engine.
New Sessions	The number of sessions initiated by visitors who have yet to visit your site before (or who have visited the site but deleted the Coremetrics cookie).
On-site Searches/Session	The average number of on-site searches made in each session.
On-Site Searches	The number of on-site searches made.
One Page Sessions	The number of sessions that consisted of a single page.
Orders	The number of orders.
Page Views / Sessions	The average number of page views per session.
Page Views	The number of pages viewed.
Product Views / Sessions	The average number of product views per session.
Product Views	The number of products viewed.
Referral Sessions	The number of sessions that began with a visitor arriving at your site from a referral site other than a search engine or a link other than an MMC link.
Repeat Sessions	The number of sessions initiated by visitors who have visited your site previously (and retained the Coremetrics cookie).
Sales	The total value of sales.
Sessions	The number of initiated sessions.
Session Conversion Rate	The ratio of buying sessions to visitor sessions.
Shipping and Handling / Order	The average shipping and handling for each order.
Shipping and Handling	The total shipping and handling for all orders.
Shopping Cart Abandonment	The total number of shopping carts abandoned.

* This metric is updated every 5 minutes with completed session data.

Hourly bar chart

The Hourly bar widget shows hourly totals since midnight for the selected metric. The chart shows data for the current hour, the total up until the latest update, and the projected total for the hour. Projections are based on the previous day's data, scaled according to the activity that has occurred so far today.

To change the time range, select Last 24 hours, or Show projected (up to 12 AM)

In the widget, hover along the time axis to show the exact quantity and time for each hour.

Metrics for the current hour are updated within five minutes of the event.

Hourly Bar Chart widget metrics
Buying Sessions	The number of sessions in which one or more products have been bought.
Direct Load Sessions	The number of sessions cannot be attributed to a search engine, a referral site, or a paid Marketing Management Center (MMC) link.
Element Views	The total number of intra-page elements viewed.
Events Initiated	The total number of conversion events (as defined by the conversion event tag) initiated.
Events Completed	The total number of conversion events (as defined by the conversion event tag) completed.
Event Points	The total number of event points.
Items Ordered	The total number of items ordered.
MMC Sessions	The number of sessions initiated by clicking on a paid MMC link.
Natural Search Session	The number of sessions began with a visitor arriving at your site from a search engine.
New Sessions	The number of sessions initiated by visitors who haven't visited your site before (or who have visited the site but deleted the Digital Analytics cookie).
On-site Searches	The number of on-site searches that were made.
One Page Sessions	The number of sessions consisted of a single page.
Orders	The total number of orders placed.
Page Views	The total number of pages viewed.
Product Views	The total number of products viewed.
Referral Sessions	The number of sessions began with a visitor arriving at your site from an unpaid referral.
Repeat Sessions	The number of sessions initiated by visitors who have visited your site previously (and retained the Digital Analytics cookie).
Sales	The total value of sales.
Sessions	The number of sessions.
Shipping and Handling	The total shipping and handling on these orders.

Progress bar

The Progress Bar widget shows key performance indicators for the day. The green foreground bar shows the quantity for the metric accumulated since midnight. The grey background is the projected total for the day, extrapolating from the current data.

The following table lists the Progress bar metrics available.

Progress Bar widget metrics
Buying Sessions	The number of sessions in which one or more products have been bought.
Direct Load Sessions	The number of sessions that cannot be attributed to a search engine, a referral site, or a paid Marketing Management Center (MMC) link.
Element Views	The total number of intra-page elements viewed.
Events Initiated	The total number of conversion events (as defined by the conversion event tag) initiated.
Events Completed	The total number of conversion events (as defined by the conversion event tag) completed.
Event Points	The total number of event points.
Items Ordered	The total number of items ordered.
MMC Sessions	The number of sessions initiated by clicking on a paid MMC link.
Natural Search Sessions	The number of sessions began with a visitor arriving at your site from a search engine.
New Sessions	The number of sessions initiated by visitors who have not visited your site before (or who have visited the site but deleted the Digital Analytics cookie).
On-site Searches	The number of on-site searches that were made.
One Page Sessions	The number of sessions that consisted of a single page.
Orders	The total number of orders.
Page Views	The number of pages viewed.
Product Views	The number of products viewed.
Referral Sessions	The number of sessions began with a visitor arriving at your site from an unpaid referral.
Repeat Sessions	The number of sessions initiated by visitors who have visited your site previously (and retained the Digital Analytics cookie).
Sales	The total value of sales.
Sessions	The number of initiated sessions.
Shipping and Handling	The total shipping and handling on these orders.

Add the Text widget

Adding a Text widget, you can customize your dashboard with descriptive text or explanatory labels.

Click the Text widget in the Create dashboard panel.
Enter a name for the widget.
Enter text for the widget. You can enter up to 150 characters.
Click Apply. Repeat these steps for each Text widget that you want to add.

The Text widget is added to the dashboard. The name that you entered is displayed as the widget's title. Later, if you need to edit, copy, or delete the widget, go to the widget in the dashboard, click the widget's three-dot menu, and select Customize, Copy, or Delete.

Add the Conversion funnel widget

The Conversion funnel widget shows how visitors are currently progressing through your site's primary conversion points in real-time. Two tabs show data visualized as a funnel, bar chart, or table:

Conversion funnel shows a 3D representation of your site's sessions that went from browsing the site > to shopping > to buying. Select the corresponding option from the drop-down to see a funnel for all visitors or a marketing channel (Direct Load, Marketing Program, Natural Search, and Referring Sites).
Channels comparison shows conversions (total, browse, shop, and buy) by marketing channel (Direct Load, Marketing Program, Natural Search, and Referring Sites). To switch between a bar chart and table, click the toggle.

Drag the Conversion funnel widget from the Create dashboard panel.
Enter a name for the widget.
Select marketing channels for the widget: Direct Load, Marketing, Natural Search, Referring sites.
Click Apply. Repeat these steps for each Conversion funnel widget that you want to add.

The Conversion funnel widget is added to the dashboard, displaying the Conversion funnel and Channels comparison tabs. Later, if you need to edit, copy, or delete the widget, go to the widget in the dashboard, click the widget's three-dot menu, and select Customize, Copy, or Delete.

Dashboards